May 17, 2019
Written by CJ Affiliate
The demand for Content Publishers and Influencers in the affiliate channel only grows stronger every year. That’s why we created the Content Ambassador Sponsorship at our annual affiliate marketing conference. Now in its fourth year as an offering at CJU, this sponsorship is an incredible opportunity to get valuable face-to-face time PLUS a content campaign with relevant top-tier Influencers—all while getting brand exposure at your favorite industry event.Sponsored Influencers Fitnessista, Pumps & Iron, and Carrots ‘N’ Cake attended CJU18 on behalf of Under Armour. UA sponsored Influencers provided the brand with dedicated articles PLUS Holiday gift guide inclusion and social. Participating in this sponsorship typically provides you with more than what is on paper.
This sponsorship funds the attendance of five US-based CJ Influencers and/or Content Publishers of your choice. In return, these Influencers will craft dedicated sponsored blog posts and social media about your brand over the timeline and theme of your choosing. Think of it like a VIP Influencer Campaign, but with the added benefit of meeting and mingling in person.
Face to face interaction can truly make an impact. After running several successful seasonal VIP Influencer campaigns, American Eagle Outfitters chose to sponsor their top Influencers to attend CJU18 in order to create deeper partnerships. As a result, the brand saw a 20% increase in sales in their Holiday 2018 campaign compared to their Holiday 2017 campaign. Two of AEO’s most influential Publishers saw tremendous growth from their previous campaign, each approximately tripling their sales volume. In addition, AEO saw a 5% increase in clicks YOY, 80% increase in engagements YOY, and their lowest cost per engagement to date.
Your brand will also be invited to and prominently featured at our Content Mixer, an invite-only event that brings all attending Influencers and Content Publishers together in one place, so you can make even more connections.
Our team of experts will collaborate with you to source and select the Influencers to attend CJU19 and participate in your content campaign and fully manage the execution. CJ will handle all negotiation and communication with Publishers, create campaign documents and guidelines, audit content drafts, as well as provide a high-level performance snapshot (sales, clicks, sentiment, and social engagement i.e Likes, Comments, Shares) with key actionable takeaways once all content is live. You get to choose the posting timeline, key messages, and guidelines for the Influencers.
As with all of our CJU Sponsorship opportunities, you’ll get tons of perks and brand exposure at the event. You can look forward to one complimentary CJU19 conference pass, branding on the Content Mixer signage, your logo featured before each CJU session, and more! The first two sponsors will receive a private cabana with sponsor signage at the Welcome Party—first come, first serve. Read the full list of benefits, perks, and submit your interest on the Content Ambassador Sponsorship page.
Content Ambassador Sponsorships are $30,000 and there are only 5 available. In order to secure a spot on Influencers’ calendars and snag your top choices, you’ll need to act fast—Content Ambassador Sponsorships close on July 1, 2019.