The Billion Euro Customer Journey: Analyzing and Optimizing Affiliate’s Impact
Dec 8, 2021
Every customer journey is unique. So, how can advertisers and publishers optimize these journeys to maximize basket value, conversion rates, and commission?
Customer shopping journeys are nonlinear, (even messy!), before checkout. How does affiliate affect customer journeys and is there an ideal journey that brands should strive for?
Filmed live in London at PI Live in October 2021, CJ's Siobhan Williamson and Alex Graham discuss actionable data and how to implement it to optimize basket value and conversion.
In this video:Siobhan Williamson, Group Director, Business Operations, EU, CJ, and Alex Graham, Business Development Manager, CJ
Shopping basket analysis at scale shows the affiliate touchpoints that lead to higher baskets sizes and dramatically higher conversion. Paired with customer journey analysis, this brings clarity into the real value that affiliate partners deliver to a brand’s bottom line.
In this on-demand session, hear how a more nuanced and sophisticated view of affiliate value can be assessed by affiliate touchpoints as shoppers discover, assess, and evaluate products and brands before purchase.
Watch this video to learn:
How you can optimize affiliate customer journeys to maximize basket value and basket-to-payment conversion rates.
High-performing strategies to best influence the customer journey, maximizing advertiser sales and publisher commission.
An understanding of how advertisers and publishers can best collaborate on optimal placements, promotion, and campaign strategies.