Optimization

Publishers: Empower Conscious Choices & Increase Conversion with Earthmark

Sustainability is becoming more and more important to consumers. According to eMarketer, at least 45% of global shoppers are interested in shifting ...

Introducing Campaigns: Placement Analysis, Evolved!

Media placements are an invaluable tool for both advertisers and publishers. With a multitude of publisher models and placements to choose from, ...

CJ's Account Numbers, Explained

CJ is a partnership ecosystem where thousands of publishers and brands engage billions of consumers worldwide—and we’re growing bigger every day! ...

Our Pro Guide to Affiliate Promotions

Ahhhh, there’s nothing better than the feeling of getting the best price! And a large number of consumers agree—according to the results of a recent ...

Publishers: Display Your Diverse-Owned Identity with Sertify

CJ is continuously striving to provide more meaningful and robust opportunities for our small, diverse-owned network partners. It’s no secret that ...

The 5 Keys to a Successful Prospecting Email Campaign

Email is the granddaddy of the digital marketing world. Labeled with (and rightly so!) a bad reputation from the ‘spammers’ of the past, email ...

Maximizing Affiliate ROI

Managing ROI is a common focus for many advertisers. Luckily, CJ offers a variety of tools to help you determine and manage these targets for your ...

The Billion Euro Customer Journey: Analyzing and Optimizing Affiliate’s Impact

Every customer journey is unique. So, how can advertisers and publishers optimize these journeys to maximize basket value, conversion rates, and ...

Brands Should Be Using Customer Journey Data to Win Q4—Here’s How

Making a list and checking it twice? Make sure to add CJ’s in-platform Affiliate Customer Journey data to your list for a successful Holiday season ...

How to Run a Successful Activation Campaign

Activation campaigns are used to encourage newly joined publishers to begin brand promotions and breathe new life into seasoned or inactive ...

Instagram Opens the Door for Affiliate Marketing at Scale

Big news from Instagram, just in time for the Q4 peak shopping season – all publishers with Instagram accounts can now earn commissions on purchases ...

2021 Q4 Peak Shopping Benchmarks

CJ knows that both advertisers and publishers need comparative data to understand how their affiliate programs are performing. For this reason, we ...

The Tech You Should Be Using to Maximize Your Affiliate Program

Preparation is the foundation for success, especially heading into the Q4 shopping season. In this article, we’ll tap into CJ tech, tools, and ...

Countdown to November and Beyond

Puffy vests, tall boots, pumpkin spice, and everything nice. All signs point to the start of Q4—we’re officially in spooky season and on our way to ...

Google Update: Tag Links as Sponsored to Optimize Organic Search Rankings

Google recently made updates to help ensure the quality of their search results by preventing link spam from damaging the search experience for ...

From Discovery to Purchase: Unlocking the Affiliate Customer Journey

After an enlightening and informative session at CJU21 discussing how to leverage our on-demand Affiliate Customer Journey data, the enthusiasm for ...

Craft the Perfect Investment Proposal & Get Brands to Say “Yes!”

No matter the quarter, it's always peak season for somebody somewhere—meaning endless opportunities for affiliate publishers looking to create ...

Publishers: Get Discovered in CJ's Placement Marketplace

For most publishers, a true affiliate partnership goes further than just sharing links or banners on their sites—they offer a myriad of creative and ...

Publisher Insight into the Customer Journey Is a Partnership Game-Changer

In August 2021, we introduced Affiliate Customer Journey reporting for advertisers on-demand, and now, we’re launching Affiliate Customer Journey for ...

Optimizing with Publishers Based on Performance

You’ve heard us talk a lot about the importance of optimizing with your publishers—and there are so many ways to go about it. In this article, we’ll ...

Back to School (and the Office) in a Slightly Back to “Normal” World

The sun is shining, birds are chirping, parents are rejoicing: Back to School is happening this year and it’s in person! After more than a year of ...

Five Areas to Innovate Your Affiliate Program

A lot goes into managing an affiliate program and the opportunities for growth can feel endless. To zoom in on the best ways to move the needle, we ...

7 Steps to Create a Plan for a Successful 2021

We made it! It’s finally 2021, and with a new year, comes new opportunities to grow and develop your affiliate program. Cultivate a winning approach ...

Advertiser Growth Checklist: Build, Optimize, & Maintain Your Program

It’s hard to reach new heights if you don’t hold yourself accountable to an action plan. Luckily, we’ve done the work for you this time with our ...

RS Components Wins Competitive Market Share with Incentive Publishers

Through a strategy fronted by the tactical use of cashback rates and adjustments to their referral window, RS Components managed to break their ...

Major Service Provider Increases Return & Efficiency with CJ's Affiliate Customer Journey Solution

A global home and business services brand leveraged CJ’s Affiliate Customer Journey solution to diversify media partners which resulted in increased ...

Boost Your Site Conversion with Solutions from UpSellit

At just over halfway through the year, 2020 has been...different. We caught up with Rich Greenwell, Commercial Director at UpSellit, to learn how the ...

Olympia Sports Uses CJ to Super-Charge Ecommerce Growth

New to the ecommerce space, Olympia Sports leveraged the power of affiliate marketing and saw tremendous growth with CJ. Results at a Glance (YOY ...

Power Up Partnerships with Promotional Property Commissioning & Program Terms API

Relationships are the heart of affiliate marketing, and we take them extra seriously at CJ. In October 2019, we introduced Promotional Properties to ...

Measure and Meet Consumer Needs with Customer Analysis Insights

As marketers, our worlds revolve around customers—around people. We use data to understand them and design campaigns to reach them. The current ...

Five Ways You Can Integrate Your Influencer Strategy into the Wider Marketing Plan

As influencer marketing continues to grow and mature, it no longer lives within a single marketing department across brand organizations. This CJ ...

Use Situational Commissioning to Create Data-Driven Affiliate Strategies

For advertisers and publishers alike, data-enriched insights can lead to better business results and stronger, more creative partnerships. Last year, ...

Skimlinks Boosts Transparency for CJ Advertisers to Create Deeper Partnerships

Although CJ and Skimlinks have been longstanding partners, we were thrilled when they wanted to take our relationship to new heights by increasing ...

Fortune 500 Retailer Drives Incremental Revenue using CJ Customer-Level Omni-Channel Insights

A Fortune 500 retailer drives significant, incremental revenue by leveraging CJ’s Affiliate Customer Insights to understand offline consumer ...

Access Your Most Valuable Customer through Affiliate

Recent data from 2016 and 2017 Affiliate Customer Insights proves that, in comparison to other channels, affiliate consumer behavior and overall ...

Maximize Reach via Publisher Grouping

Publisher Groups allow you to organize publishers into categories or segments within your affiliate program. For example, you can build groups based ...

How to Best Survey Your Publisher Base

A key to growing your affiliate program is to understand how to communicate successfully with your publishers, and finding what works best to convert ...

CJ Training Success: Something Big is Coming!

Something is brewing here at CJ Affiliate, and staff members across the globe are about to boil over in excitement. Over the past month our Product ...

CJ Affiliate's APIs: 5 Things You Should Know

Recently, one of our publishers said to me, “I didn’t know that your APIs at CJ did that!” After speaking with some other clients, it became clear ...

Affiliate Customer Insights Offers a Competitive Edge

Marketers' spend in the affiliate channel is expected grow to $5.4B in 2017 and $6B in 2018 (on pace for a 10% CAGR between 2016 and 2020)*. It's no ...

Discover the Value of the Affiliate Shopper

In this infographic we outline how the affiliate channel outperforms other marketing channels in several key performance metrics. Learn more about ...

Success of the Automated Offer Feed

Prior to the launch of the Automated Offer Feed, advertisers within regulated industries—or those with offer sensitivities—needed a better mechanism ...

Expand Your Reach: Diversify Publisher Base [Part 3]

*You must be logged into the CJ Account Manager Support Center for the links in this article to be active. To recap from Part 1 and Part 2, we ...

Expand Your Reach: Diversify Publisher Base [Part 2]

*You must be logged into the CJ Account Manager Support Center for the links in this article to be active. We're back again with two more affiliate ...

Expand Your Reach: Diversify Publisher Base [Part 1]

*You must be logged into the CJ Account Manager Support Center for the links in this article to be active. Publisher diversification strategies can ...

Publishers: Are You Ready for Q4?

Here at CJ Affiliate, we are always preparing for Q4. One great way to do this is to run an activation campaign in Q3 to ensure that you are ...

Going Global with Affiliate

There are a few ways to go about international expansion within the affiliate channel. Which route to take is dependent on a few variables based on ...

Advertiser Onboarding Just Got Easier

There's a lot to think about when you're setting up your CJ account. There's technical integration, your network profile, program terms, and more. Of ...

Spring into Affiliate

Springtime is fast approaching, and whether you're already easing into warmer weather on the west coast or still waiting for that heat wave to hit ...

2016 Affiliate Marketing Trends

Drawing from findings by CJ's Strategic Insights Director Sandrine Thompson, see how trends in the areas of mobile, global, audience, and content ...

Keeping Track of Affiliate Tracking

As a new year starts it's easy to be so focused on rolling out new campaigns that you forget all about your affiliate tracking code. If your account ...

Advertisers: Want to Lower Your CPA?

Are you constantly tasked with lowering your cost per action (CPA) while also maintaining or exceeding revenue goals? This can be very frustrating, ...

Specialty Retailer Increases NTF Customers & Revenue, Maintain ROAS

A woman's specialty retailer increases new-to-file (NTF) customers—and revenue—while maintaining return on ad spend (ROAS), by tracking and analyzing ...

Optimize for Q4: A Publisher’s Guide

Are you ready for the upcoming holiday season? With Q4 upon us and just 52 days until Black Friday, it's time to start thinking about how to best ...

Product Widgets are Here!

Just in time for the busy holiday season we have flipped the switch to our new “Widgets” tab in the publisher account manager to all English language ...

Keeping Things Humming: The New Google Algorithm

Google celebrates its 15th birthday this year and during their big party last week revealed a new search algorithm change, leaving search marketers ...

Pay Per Call Campaign Launches Announced

We have had several new PayPerCall account launches recently and encourage you to pick them up and start promoting today! InsideUp InsideUp is a ...

Logging as a First Class Citizen

Today, I would like to explore how applications can be designed differently if logging were not treated as an afterthought or debugging tool, but as ...

New Updates to Publisher Reporting

Fast, accurate reporting is a key part of a publisher's ability to manage and optimize their business. For years, CJ has led the pack in reporting, ...

Top 5 Ways to Grow Your Advertiser Program

I am a huge Boston Redsox fan, so as you can image it was very frustrating watching their 2012 season literally fall apart in front of my eyes. "How ...

Continuous Delivery Drives CJ Technology

A few weeks ago, I gave a quick overview of our entire technology stack here at Commission Junction and now it's time to dig deeper into how we ...

The Power of Affiliate Marketing

To help you better understand the new consumer journey and the important role of affiliate marketing, we've created the following infographic. It ...

CJ Affiliate Now On GitHub

Things are cookin' at CJ engineering, and we've decided it's time to get serious about sharing some of the tooling that we've built to enable our ...

CJ Affiliate Technology Stack: In Under 600 Words

Greetings! As Director of Engineering here at CJ Affiliate, I'd like to officially welcome you to the CJ Technology blog series, where we intend to ...

Reduce Shopping Cart Abandonment with UpSellit.com

Abandon Cart! Abandon Cart! It's Sunday morning, and you are surfing your favorite online store, adding a handful of items to your shopping cart, ...

The Flight of the Owls - CJ Q/A: HootSuite

Twitter me this: in the vast online social media eco-system, who is the smartest and wisest social media management tool of them all? Ask over 5 ...