Industry Updates

Santi Pierini Joins CJ as Chief Executive Officer

Today we welcome Santi Pierini as CJ's new Chief Executive Officer. Pierini's experience spans various cross-functional leadership roles, including ...

Trends Report 2024: Affiliate Summit West & Creator Economy Live

Held January 15 - 17 in Las Vegas, Nevada, Affiliate Summit West (ASW) and Creator Economy Live (CEL) were the first industry events to kick off ...

CJ Is Wagering Big on the Sports Betting Vertical…Want In?

More than a third of Americans can now take part in online sports betting thanks to a 2018 US Supreme Court ruling that transformed what was ...

Google's Third-Party Cookie Deprecation is Finally Here

Google's first official move to phase out third-party cookies from their Chrome web browser started on January 4, 2024, when they began testing their ...

CJ’s 2023 Year in Review

It’s been another fantastic year! As we near the end of 2023, we’d like to take a moment and reflect on everything we’ve achieved together. 25 Years ...

Here’s How CJ Stacks Up in Martech Record’s 2023 Platform Buyer’s Guide

Selecting an affiliate marketing platform is a critical decision for marketers—the challenge lies in making the right choice. Luckily, Martech ...

Quantifying the Business Value of Shopping Browser Extensions

A data-driven approach to understanding their significant impact on the affiliate ecosystem. Shopping browser extensions are one of the most popular ...

2023 Cyber Week Results Across the CJ Affiliate Network

Cyber Week emerged as a success for the affiliate channel as consumer enthusiasm for retailers’ deals and publisher cash back offers translated into ...

CJ’s 2023 Ambassadors Are Here!

Our agency partners have once again proven that their commitment, skills, and expertise in all things CJ are out of this world! In the seven years ...

Seeing a Drop in Affiliate Revenue in GA4? Here's Why

CJ has been made aware of significant changes in the revenue assigned to various channels within Google Analytics (“GA”), caused by Google’s planned ...

Apple iOS 17, Safari 16.4, & the Tale of the Disappearing Link Tracking

Apple recently sent another round of shockwaves through the digital marketing industry when they announced that iOS 17 will have a new privacy ...

CJ Acquires Influencer Networking Platform, Perlu

Publicis Groupe’s global affiliate marketing platform, CJ, integrates Perlu’s influencer solution with its leading performance technology to drive ...

How CJ Will Drive the Affiliate Channel Forward in 2023

Our ability to face headwinds and turn them into opportunities to thrive sets our channel apart. Uncertainty has been a key theme over the past few ...

CJ’s 2022 Year in Review

The time has come to bid farewell to another fantastic year! Thank you to our incredible associates and clients across the globe—our success this ...

Early Season Shopping Cuts into Cyber Week Sales Growth

The adoption of an extended Q4 promotional strategy this year had a real impact on the YOY growth brands experienced during the Cyber Week sales ...

Publicis Groupe Acquires VIVnetworks to Create World’s Largest Performance-Driven Affiliate Marketing Solution

VIVnetworks, the leading Central and Eastern European affiliate marketing agency, will integrate with Publicis Groupe’s performance marketing ...

Ringing in the CJ Ambassador Class of 2022

Over the last six years, we’ve seen vast changes within the affiliate industry and a multitude of enhancements within the CJ network. What hasn’t ...

On Instagram Closing Their Affiliate Program & Why CJ’s the Perfect Fit

With powerful tracking capabilities, deep data, tools, and easy payment and invoicing, CJ and influencers make the perfect pair. With our innovative ...

2022 PMA Industry Study Showcases Affiliate's Massive Growth

Non-profit trade association, the Performance Marketing Association (PMA), just announced the release of its second industry-wide study that analyzes ...

Google Postponed the Sunset of Third-Party Cookies: Why You Should Still Act Now

On July 27, 2022, Google announced that they were delaying the looming sunset of third-party cookies once again—this time until the second half of ...

New Frontiers in Digital Present Fresh Ways to Reach Consumers

You know what they say about affiliate...where there’s a link, there’s a way! Not really, but when it comes to new social media and online platforms, ...

Innovation Through Strategic Tech Partnerships

The past few years have forever altered the digital marketing landscape, raising the bar for what customers expect from online experiences while ...

CJ’s 2021 Year in Review

Another year has gone by and my, oh, my, what a blur it’s been. Despite another year of pandemic life, we still found so much to celebrate—whether it ...

Instagram Opens the Door for Affiliate Marketing at Scale

Big news from Instagram, just in time for the Q4 peak shopping season – all publishers with Instagram accounts can now earn commissions on purchases ...

Google Update: Tag Links as Sponsored to Optimize Organic Search Rankings

Google recently made updates to help ensure the quality of their search results by preventing link spam from damaging the search experience for ...

Announcing the 2021 CJ Ambassadors

Half a decade ago, we launched the CJ Ambassador Program for our agency partners. Now, it is time to say “Congratulations!” to the 2021 CJ ...

What to Expect at CJU21 Virtual Connect: Session Lineup

Take a peek at the CJU21 Virtual Connect session lineup and get excited for a virtual experience featuring thought leadership from industry experts ...

Affiliate Prime Day Promotions See Success in 2021

Grabbing a "prime" opportunity to kick off summer shopping, the affiliate channel competed with Amazon’s Prime Day in 2021, growing affiliate revenue ...

Prime Day Kicks off Summer Shopping

Curious to know how Prime Day 2021 will impact the affiliate channel? CJ’s got you covered! We’ll be sharing Prime Day 2021 network performance next ...

Demystifying the App Ecosystem with Button

In the last 12 months, we've seen mobile engagement surpass desktop usage for the first time ever. With apps being such an intrinsic part of the ...

How to Navigate (and Thrive!) in a Privacy-First World

New technologies and policies that set higher standards for user privacy and data protection have driven sweeping changes in the online advertising ...

Finance 2021 Outlook: Fortune Favors the Bold

As the financial services vertical further expands—including credit cards, bank accounts, online banking, insurance, tax fintech and much more—CJ ...

Google's Plan to Stop Cross-Site Tracking

In a bold privacy-first move, Google recently announced plans to cease cross-site tracking. On March 3rd, citing privacy concerns and an interest in ...

2021 Date Shifts Offer Up a New Take on Tax Season

The traditional peaks of tax season have gone out the window in 2021. While the IRS usually announces the e-file date at the end of January—or at ...

Conversations for Change: Addressing the Need for Diversity, Equity, & Inclusion in Affiliate

How can affiliate marketing make better progress on diversity, equity, and inclusion? This engaging discussion from the CJU20 Digital Series brought ...

CJ Affiliate’s 2020 Year in Review

It’s hard to believe we’re nearly on the other side of 2020—a year that challenged us all beyond what we thought conceivable. In March, alongside the ...

Travel Sector Outlook: Road to Recovery in 2021

The COVID-19 pandemic brought the world to a screeching halt and the travel, tourism, and hospitality sector has been among the worst affected. Due ...

How CJ’s Technical Architecture Strategy Ensures the Lights Stay On

On one of the most critical shopping days of the year, CJ’s disaster recovery plan kicked in due to Amazon Web Services (AWS) and Google Cloud ...

COVID-19: A Look at Affiliate Performance in Turbulent Times

Since the start of the pandemic, CJ has published the COVID-19 Network & Consumer Trends Report, an interactive view into consumer shopping ...

Unexpected Announcements from Apple—Here's The Scoop

Hot off of the press! Apple just made some surprise announcements. Editors note: The update to IDFA opt-in functionality went live on April 26, 2021. ...

The Results are In! Announcing the 2020 CJ Ambassadors

It’s that time of year, pandemic or not—our fourth annual CJ Ambassador Program has come and gone, bringing us a new class of CJ Ambassadors! This ...

Button Weighs In: What Apple’s IDFA Opt-In Overhaul Means for Affiliate

Apple has been at it again, this time announcing updated tracking prevention and privacy measures that impact mobile ad targeting and in-app ...

Finance & COVID-19: Credit Card Trends & Recommendations from Q2 2020

As we continue through the second half of 2020 and the world adjusts to the ever-evolving situation surrounding COVID-19, the full economic impact is ...

An Extended Tax Season: How Publishers Can Meet New Demands

Due to the COVID-19 pandemic, the 2020 tax filing deadline for US residents has moved from the normal April 15 deadline to July 15.

Brands Shift Search Budget to Affiliate and See Major Success with TM+ Publishers

As brands revisit marketing strategies to best meet consumer needs during the COVID-19 pandemic, budget has shifted from more expensive channels to ...

UK Affiliate Spend Grows by 8.4% According to IAB UK Study

New research from IAB UK and PwC reveals affiliate spend in the UK by advertisers increased by 8.4% in 2019, compared with 2018. This reflects the ...

Consumer Research: Brands Should Continue Advertising During COVID-19

Right now, during this global pandemic, the majority of consumers do want to receive advertising from brands, but many—including just over half of US ...

How Amazon Commission Cuts Present a Prime Opportunity for Publishers

With the announcement last week of widespread changes to the Amazon Associates Program, including 66% cuts to affiliate commissions on average, there ...

Amazon Pull-Back from Affiliate Offers Prime Opportunity for Advertisers

Amazon’s widespread cuts to their affiliate program went into effect this Tuesday, April 21, creating waves across the ecommerce and affiliate ...

COVID-19: Where Does Affiliate Marketing Fall in the New World Order?

Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron, is joined by Kelly Merkel, CJ's VP of Publisher Development, and Paul Tibbitt, ...

How Affiliate Marketing Responds to Customer Needs During the COVID-19 Crisis

In this historic time of disruption and uncertainty, it's more important than ever to help customers meet their rapidly changing needs. The affiliate ...

An Update from CJ Affiliate’s CEO Regarding COVID-19

I want to take a moment to recognize this unprecedented event that is affecting all aspects of lives all over the world. Speaking on behalf of all of ...

Skimlinks Boosts Transparency for CJ Advertisers to Create Deeper Partnerships

Although CJ and Skimlinks have been longstanding partners, we were thrilled when they wanted to take our relationship to new heights by increasing ...

Announcing the 2019 CJ Ambassadors

It’s that time of year—our third annual CJ Ambassador Program has come and gone, bringing us a new class of CJ Ambassadors! This annual initiative ...

Seek to Understand Content Commerce with Sarah Bundy at CJU19

In advance of moderating a highly anticipated CJU panel session on content commerce, we asked Sarah Bundy from global performance marketing agency, ...

Technologies Taking Flight with Simon Bird

On the heels of raising $2.8m in seed funding, RevLifter’s Simon Bird prepares to take the stage at CJU19 to showcase the newest technologies ...

CJ Affiliate and Debenhams Crowned Best Managed Affiliate Program

Alongside Debenhams, CJ Affiliate has won the Best Managed Affiliate Program award at the Performance Marketing Awards (PMAs) 2019. This article ...

Announcing the 2018 CJ Ambassadors

The second annual CJ Ambassador Program has come and gone, and a new class of CJ Ambassadors has emerged! This annual initiative allows individual ...

Nexus Tax Law in South Dakota Upheld by U.S. Supreme Court

Recent U.S. Supreme Court nexus tax law decision has no immediate impact on CJ or our clients. On June 21, 2018, the U.S. Supreme Court upheld a ...

What Google’s Recent Ad Blocking Means for CJ

In an effort to provide an improved experience for website visitors, Google recently launched an ad blocker on its Chrome browser for ads that don’t ...