New technologies and policies that set higher standards for user privacy and data protection have driven sweeping changes in the online advertising industry.
As a digital advertising network, CJ has seen firsthand how privacy-focused tracking changes affect our clients and the rest of the digital ecosystem. If you’re wondering how to best navigate this changing landscape that's made measurement more difficult, you’re not alone.
In this session recording from the CJU20 Digital Series, CJ’s lead Product Manager focused on tracking explains in simple terms how marketers can prepare for a privacy-focused future and how CJ has shifted its approach in a few key areas to support our clients. Both advertisers and publishers will benefit from watching this video.
In this video: Angela Ballard, Sr. Product Manager at CJ Affiliate
The CJU20 Digital Series was held across three days in September 2020 and this session was originally broadcast live on September 23, 2020. To learn more about CJU,visit cj.com/cju.