Innovation

CJ’s Loyalty Exemption Solution Addresses a Critical Industry Challenge

CJ is deeply committed to both consumer privacy and tracking integrity. For many years, we’ve promoted the idea of win-win-win for our industry; ...

Plug Into Partnerships through CJ’s Universal Tag

CJ’s Universal Tag offers more than just superior tracking—it’s the key that instantly unlocks a suite of cutting-edge solutions from our strategic ...

Redefine Campaign Success with CJ’s Publisher Audience Commissioning

Gone are the days of rigid, one-size-fits-all commission rates! While flat fees have been a staple in the performance marketing industry, ...

Stop Guessing & Start Growing with CJ’s Advanced Program Forecasting

Making informed decisions is crucial for strategic planning and maximizing ROI, which is why we’re thrilled to introduce our newest advanced analysis ...

How CJ Delivers the Industry’s Best Network Quality & Anti-Fraud Protections

Trying to start a conversation about partnership fraud is a lot like getting people to discuss life insurance—everyone knows it’s important, but ...

Power Up Your GTM Server-Side Tracking with Stape

We’re excited to announce that server-side tracking solution, Stape, is now a CJ integration partner! As ad blockers, privacy tools, and third-party ...

Expand Your Tracking onto the Big Screen with tvScientific

Over 9M brands make up the digital marketplace. In sharp contrast, a mere 500 brands dominate 80% of the television advertising market. But what if ...

Publishers Now Have Access to Amazon Sellers in CJ

Just in time for Prime Day, CJ’s new Amazon Sellers program gives publishers access to 800+ unique Amazon sellers. This revolutionary program made ...

Streamline GTM Server-Side Tracking with Addingwell

We’re excited to announce that Google Tag Manager server-side tagging solution, Addingwell, is now a CJ integration partner! As ad blockers, privacy ...

Zack Kass, Futurist & Former Head of GTM at OpenAI is the CJU24 Keynote

Artificial intelligence—it’s SO hot right now. Everywhere you look, AI has quickly integrated itself into our daily lives, whether it's summarizing ...

Concurrent Tracking Plays a Critical Part in Affiliate’s Future

As ad blockers, privacy tools, and third-party cookie deprecation become the norm, the traditional methods of affiliate tracking are proving to be ...

CJ Wins Big at the 2024 US Partnership Awards

We're thrilled to share that CJ won seven awards at the 2024 US Partnership Awards (USPA)! Hosted by industry thought leader Hello Partner on the ...

Reclaim Your Team’s Time with affiliate.ai for CJ

As a relationship channel, some parts of affiliate marketing rely heavily on the human touch, but there’s always room for a dash of AI magic to help ...

More Advertisers Can Now Get Cross-Channel Insights Thanks to Channel Detection

Introducing Channel Detection! This revolutionary enhancement to our Cross Channel Journey solution makes cross-channel insights instantly accessible ...

Button & CJ Increase Influencer Conversion Rates by over 400%

In today's rapidly evolving digital landscape, the significance of influencer partnerships and mobile commerce cannot be overstated. With 69% of ...

Plug into Growth with CJ's Ecommerce Plugins

Brands are always looking for easy ways to expand their global reach and tap into opportunities. This is why we’ve partnered with top platforms such ...

Shoplazza Merchants Can Now Easily Integrate with CJ via Plugin

As part of our commitment to continuously expand our service in the APAC market, we’re proud to announce our newest ecommerce plugin with the ...

Trends Report 2024: Affiliate Summit West & Creator Economy Live

Held January 15 - 17 in Las Vegas, Nevada, Affiliate Summit West (ASW) and Creator Economy Live (CEL) were the first industry events to kick off ...

goop Solved for TV Measurement & Saw 170% Increase in New Customer ROAS with CJ

Lifestyle brand, goop, used CJ’s Clickless Tracking solution to measure sales from a national TV segment, resulting in an impressive number of new ...

CJ Demystifies Shopping Browser Extensions with New Study

Shopping browser extensions now play a pivotal role in generating affiliate revenue, crafted by a variety of publishers to simplify the online ...

Google's Third-Party Cookie Deprecation is Finally Here

Google's first official move to phase out third-party cookies from their Chrome web browser started on January 4, 2024, when they began testing their ...

Expedia Group & FlipGive Shatter Revenue & Social Impact Goals with Unique Partnership Enabled by CJ

Expedia Group, the leading traveler technology platform, sees strong results through an innovative affiliate marketing partnership that powered ...

CJ’s 2023 Year in Review

It’s been another fantastic year! As we near the end of 2023, we’d like to take a moment and reflect on everything we’ve achieved together. 25 Years ...

New Report in the CJ Platform Delivers Daily Insight into Q4 Trends

'Tis the season for joy, festivities, and, of course, gift-giving! Knowledge is power, and in the world of digital marketing, it's also the key to ...

Welcome to the New CJ Platform Experience!

You may have noticed that the CJ platform got a makeover! Designed to make your workflow as effortless as possible, the new platform experience is ...

Publishers: Empower Conscious Choices & Increase Conversion with Earthmark

Sustainability is becoming more and more important to consumers. According to eMarketer, at least 45% of global shoppers are interested in shifting ...

How Savings.com is Innovating ‘Lifestyle Giving’ With Ethical Ecommerce

Social responsibility is becoming a crucial part of a company's DNA and the ecommerce industry is no exception. One player leading the charge in this ...

CJ x Button Clients See Incremental Value from Improved Mobile Experiences

CJ and leading mobile technology company, Button, have a longstanding relationship. We’ve been leveraging their PostTap product to increase affiliate ...

Streamline Your Data Transfer Process with These New Enhancements

While we’re always working to develop new groundbreaking tech, we also recognize the importance of perfecting our existing tools by making ...

Introducing Campaigns: Placement Analysis, Evolved!

Media placements are an invaluable tool for both advertisers and publishers. With a multitude of publisher models and placements to choose from, ...

Maximize Seasonal Efforts with Peak Shopping & Holiday Analysis for Publishers

We live in a world with so many reasons to celebrate. From New Year’s Eve to Mother’s Day to Pride, Oktoberfest, Diwali, and beyond—each celebration ...

Level Up Your Affiliate Program with These Data Solutions

Data and insights make the strategies go 'round! Luckily, CJ clients have access to a wealth of tools and metrics that can help them track ...

Build On Your Affiliate Foundation with the CJ Strategy Center

There are opportunities for all brands in the affiliate channel, big and small. But it can feel like there’s a lot to know—the affiliate industry is ...

CJ’s 2022 Year in Review

The time has come to bid farewell to another fantastic year! Thank you to our incredible associates and clients across the globe—our success this ...

CJ Launches the Industry’s First On-Demand Competitive Benchmarking Suite

Data is powerful—the right data answers important questions, informs strategy, and inspires new ideas. But what if you had data and insights at your ...

Cross Channel Journey is Key to Proving How Affiliate Amplifies All Marketing

When quantitative data on customer behavior is missing, it’s all too easy to fill that information gap with perceptions that may be untrue. The ...

Fintech, Your Time to Drive Revenue and Build Margin is Now and Affiliate is Your Answer

The fintech industry’s democratization of financial services is providing a wave of growth that is shaking the economic foundation of the country’s ...

On Instagram Closing Their Affiliate Program & Why CJ’s the Perfect Fit

With powerful tracking capabilities, deep data, tools, and easy payment and invoicing, CJ and influencers make the perfect pair. With our innovative ...

Share Your Product Feed with Ease with CJ’s Product Import API

Our top-notch product and engineering teams know that APIs are the way forward—and we have some great ones! In 2020, we released our state-of-the-art ...

See the Full Picture with SimilarWeb Metrics in Recruit Partners

CJ is on a mission to make it easier than ever to find the right partners, which is why we’re thrilled to announce that we’ve joined forces with ...

New Frontiers in Digital Present Fresh Ways to Reach Consumers

You know what they say about affiliate...where there’s a link, there’s a way! Not really, but when it comes to new social media and online platforms, ...

Innovation Through Strategic Tech Partnerships

The past few years have forever altered the digital marketing landscape, raising the bar for what customers expect from online experiences while ...

Affiliate Customer Journey Data Enhancements: Promotional Model & Property

When we launched Affiliate Customer Journey reporting on-demand for all advertisers and publishers last year, we were ecstatic to provide the ...

Complete Mobile Tracking through Button PostTap App Partnership Yields Fantastic Results

When we announced our strategic partnership with Button, we knew that improving the customer shopping experience and enhancing tracking capabilities ...

Accelerate Your Partner Discovery

CJ is home to thousands of prospective partners, so we have a duty to make the important matchmaking piece of program management both efficient and ...

Social Media Engagement Rate Metrics are Now Available in Recruit Partners

Recruit new partners and reach new customers using the metrics that matter. We’re thrilled to announce that social media Engagement Rate metrics ...

Publishers: Get Discovered in CJ's Placement Marketplace

For most publishers, a true affiliate partnership goes further than just sharing links or banners on their sites—they offer a myriad of creative and ...

Publisher Insight into the Customer Journey Is a Partnership Game-Changer

In August 2021, we introduced Affiliate Customer Journey reporting for advertisers on-demand, and now, we’re launching Affiliate Customer Journey for ...

Get to Know Our New Branding!

You may have noticed that things look a little different around here. We’re over the moon to introduce you to our new CJ branding! We’ve refreshed ...

Celebrating Black Business Month

According to the US Census Bureau, Black businesses account for 124,551 of the estimated 2.8 million US businesses, and while the country grows more ...

See & Showcase Social Media Metrics in Platform, Powered by CreatorIQ

CJ’s partnership with CreatorIQ is in full bloom—CJ clients can now harness CreatorIQ’s unparalleled social reach metrics through CJ’s Recruit ...

Gain On-Demand Insight into the Affiliate Customer Journey

We’ve all heard it: There’s an imperative need to understand customer shopping behavior beyond just looking at transactions. (And for good reason!) ...

CJ & Button Partner to Transform Affiliate into an App Acquisition Channel 

Global companies such as Albertsons and Overstock leverage reach of new CJ and Button partnership. We're thrilled to announce a new strategic ...

CJ & CreatorIQ Partner to Elevate Award-Winning Content & Influencer Marketing Solutions

CJ continues to push the boundaries of tech and expertise to connect brands worldwide with the full spectrum of content and influencer personas as we ...

CJ Affiliate’s 2020 Year in Review

It’s hard to believe we’re nearly on the other side of 2020—a year that challenged us all beyond what we thought conceivable. In March, alongside the ...

How CJ’s Technical Architecture Strategy Ensures the Lights Stay On

On one of the most critical shopping days of the year, CJ’s disaster recovery plan kicked in due to Amazon Web Services (AWS) and Google Cloud ...

New Partners Are Only a Step Away with CJ’s Recruit Partners Tool

Partnership development is a labor of love—we believe smart, intuitive, and flexible product design goes the distance in making your job easier. ...

Power Up Partnerships with Promotional Property Commissioning & Program Terms API

Relationships are the heart of affiliate marketing, and we take them extra seriously at CJ. In October 2019, we introduced Promotional Properties to ...

Product Discovery, Improved! CJ's New Product Search API

It’s an ongoing mission at CJ to improve everyday operations for our advertisers and publishers and to provide richer data sets to optimize ...

Make Yourself at Home with CJ's Publisher Onboarding Experience

We believe in the value of publishers. Which is why we're constantly at work behind the scenes to make sure that the CJ experience is a productive ...

Measure and Meet Consumer Needs with Customer Analysis Insights

As marketers, our worlds revolve around customers—around people. We use data to understand them and design campaigns to reach them. The current ...

Exciting Updates to the Deep Link Generator

A few years back, CJ was the first major affiliate network to introduce a set of publisher tools to make it easier than ever for content creators to ...

Dive Deeper into Program Performance with Insights

CJ's Insights reporting dashboard displays your program data in a way that makes it easy to recognize trends and identify the partners, time frames, ...

Use Situational Commissioning to Create Data-Driven Affiliate Strategies

For advertisers and publishers alike, data-enriched insights can lead to better business results and stronger, more creative partnerships. Last year, ...

IHG Leverages CJ to Shift Consumer Perception and Increase Direct Bookings

With an increasing cost of sale due to consumer booking behavior shifting to a reliance on third-party vendors, InterContinental Hotels Group looked ...

Introducing Insights by CJ

As a data-driven company, we’re pleased to announce the launch of our Insights platform. Insights provides actionable data on demand in an intuitive, ...

CJ’s Approach to Google’s Parallel Tracking & Firefox Tracking Restrictions

In the last couple of years, we've seen significant changes in tracking technology and in governmental policies around consumers' privacy online, and ...

CJ’s Approach to In-App, Cookieless, and Cross-Device Tracking

Tracking affiliate engagement, influence, and transactions across both mobile and web environments is essential for a holistic understanding of true ...

Privacy by Design: GDPR & Digital Advertising

The IAB Europe, IMRG, Conversant, and CJ Affiliate form an expert panel to help you gain clarity into the obligations for Advertisers and Publishers, ...

Making the Most of CJ's Shopping Feed Format

A comprehensive product feed, also known as a product catalog, can enable opportunities between advertisers and publishers across all levels and ...

CJ’s Approach to the General Data Protection Regulation (GDPR)

Data protection has always been a cornerstone of our business, and we have been working diligently to ensure our compliance with the General Data ...

Increasingly Talks Tech at CJU17

Marketing strategist and entrepreneur, Sri Sharma, will address retail’s changing technology landscape at CJU17 in the session, “Technologies that ...

CJ Nominated for 12 International Performance Marketing Awards

We are thrilled to announce that CJ Affiliate has been shortlisted for a total of 12 International Performance Marketing Awards (IPMAs) in 2017. The ...

Vote CJ Affiliate: Industry Choice of Network

Thank you for nominating CJ Affiliate as Industry Choice of Network for the first annual 2017 International Performance Marketing Awards. Together we ...

Exploring Cross-Device at AM Days

On May 17th, CJ Affiliate was excited to take part in the Affiliate Management Days (AM Days) affiliate conference in San Francisco. Organized by ...

CJ's Cross-Device Solution: An Affiliate Game Changer

For years affiliate marketers have struggled to see the complete picture of a customer’s path to purchase. It’s known that activity often occurs on ...

Learnings from CJ Affiliate's 2017 PMA Wins

Coming off two wins at the 2017 Performance Marketing Awards (Best Managed Affiliate Program with TUI and Best Retail Campaign with Argos and ...

CJ Training Success: Something Big is Coming!

Something is brewing here at CJ Affiliate, and staff members across the globe are about to boil over in excitement. Over the past month our Product ...

CJ Affiliate Wins Two 2017 Performance Marketing Awards

CJ Affiliate has won two awards at the Performance Marketing Awards (PMAs) 2017: Best Managed Affiliate Program alongside TUI, and Best Retail ...

Affiliate Customer Insights Offers a Competitive Edge

Marketers' spend in the affiliate channel is expected grow to $5.4B in 2017 and $6B in 2018 (on pace for a 10% CAGR between 2016 and 2020)*. It's no ...

Discover the Value of the Affiliate Shopper

In this infographic we outline how the affiliate channel outperforms other marketing channels in several key performance metrics. Learn more about ...

CJ Nominated for 11 Performance Marketing Awards

Thanks to collaboration with our amazing clients and partners, we are thrilled to announce that CJ Affiliate has received 11 nominations for the 2017 ...

How to Get Buy-In for Big Affiliate Projects

Over the last quarter century, the affiliate marketing channel has experienced steady growth. In fact, Forrester Research predicted that affiliate ...

CJ Celebrates Innovation with MOXI

As our parent company Alliance Data puts it, "Investing in the community creates a stronger, more engaged workforce and a vibrant, more sustainable ...

CJ Affiliate’s User Experience (UX) Philosophy

At CJ Affiliate, we believe in user-centered design. Our core mission is to design products that are a natural extension to the workflows and daily ...

Make the Most of Your Branded Sign Up Page

This month CJ rolled out a new and improved Branded Sign Up Page, and customizing this portion of your program is now easier than ever. As an ...

Troubleshoot CJ Tags with New Tool

Are sales starting to look a little off? Maybe you’re not seeing the amount of transactions you saw last week. Or maybe one action has completely ...

Success of the Automated Offer Feed

Prior to the launch of the Automated Offer Feed, advertisers within regulated industries—or those with offer sensitivities—needed a better mechanism ...

Global Innovation with Payoneer

With offices in seven different countries and a network of tens of thousands Publishers across the globe, here at CJ Affiliate we are committed to ...

Get Your Learn on at CJU16

As the CJU16 content director, I'm excited to share with you a whirlwind tour of the strategy and inspiration we're bringing to the stage with our ...

Affiliate Customer Insights

Affiliate Customer Insights allows advertisers to tie their affiliate transactions back to 160M+ unique consumer profiles, powered by our parent ...

Introducing Affiliate Customer Insights

We're pleased to announce the launch of our most advanced service offering yet: Affiliate Customer Insights. Originally unveiled in September of ...

2016 PMAs - CJ Affiliate Wins Again

We are honored to announce that CJ Affiliate by Conversant won two 2016 Performance Marketing Awards at the April 26 ceremony in London. After being ...

ViewThrough Tracking Gets a Makeover

CJ is pleased to announce enhancements to our ViewThrough tracking technology, which allows advertisers to commission publishers on an ad impression ...

CJ Affiliate Solves the Correction File Crisis

One of our primary goals at CJ Affiliate is to make your affiliate marketing journey as smooth as possible. Often times, affiliate managers find that ...

Advertiser Onboarding Just Got Easier

There's a lot to think about when you're setting up your CJ account. There's technical integration, your network profile, program terms, and more. Of ...

Cheers to 50+ Advertisers Live for 15+ Years

Founded in 1998, CJ Affiliate celebrated its 17th anniversary in November. Did you know 50+ advertisers have been with CJ for 15 years or more? ...

Outdoor Apparel Retailer Increases Revenue During Critical Holiday Sales Season

An outerwear retail company increases YOY sales during the ever-important Thanksgiving sales week by leveraging CJ’s Affiliate Customer Insights to ...

Specialty Retailer Increases NTF Customers & Revenue, Maintain ROAS

A woman's specialty retailer increases new-to-file (NTF) customers—and revenue—while maintaining return on ad spend (ROAS), by tracking and analyzing ...

Earn More with CJ’s Placements Marketplace

If you're reading this, you've likely experienced the long and arduous process of either searching for paid placement opportunities or, as a ...

Ready, Set, Hack!

And just like that—48 hours later—seven teams comprising various CJ engineers, account managers, customer support, publisher development, designers, ...

No Channel Drives Results Like Affiliate

We know affiliate marketing works, but do you know just how powerful this channel really is? 60% of affiliate transactions come from new (NTF) ...

CJ Affiliate Wins Gold Award for Return on Investment

CJ Affiliate, the leader in affiliate marketing solutions, has been recognized by The Financial Communications Society, with a 2015 Gold Portfolio ...

The Power of Personal for Offline and Online Businesses

As some of you may have read in my book "32 Ways to Be a Champion in Business,” I played the point position for most of my basketball career. ...

Magic Johnson to Deliver CJU14 Keynote

Today we announced that Magic Johnson delivering this year's keynote address at CJU14. This is so exciting for us, not only because we here at ...

Commission Junction is now CJ Affiliate

We're very excited to announce that all ValueClick, Inc. companies – Commission Junction, Dotomi, Greystripe, Mediaplex, and ValueClick Media – are ...

Product Update: Deep Link Generator

We are thrilled to announce that CJ Affiliate now has a Deep Link Generator that allows publishers to create a deep link to a product or promotion ...

CJ Q&A Session With Gen3 Marketing

The principals of Gen3 Marketing, Andy Cantos and Mike Tabasso, have been successfully managing affiliate marketing programs since the turn of the ...

Pay Per Call Campaign Launches Announced

We have had several new PayPerCall account launches recently and encourage you to pick them up and start promoting today! InsideUp InsideUp is a ...

High Performance Teams

Henrik Kniberg is a prominent thought leader in the software community and runs a software consultancy in Europe. If you haven't had the opportunity ...

Logging as a First Class Citizen

Today, I would like to explore how applications can be designed differently if logging were not treated as an afterthought or debugging tool, but as ...

From Our Publishers to You

With Google's recent announcement closing the Google Affiliate Network, we have been receiving an especially large outpouring of Publisher love. We ...

New Updates to Publisher Reporting

Fast, accurate reporting is a key part of a publisher's ability to manage and optimize their business. For years, CJ has led the pack in reporting, ...

The Power of Affiliate Marketing

To help you better understand the new consumer journey and the important role of affiliate marketing, we've created the following infographic. It ...