Maximize Seasonal Efforts with Peak Shopping & Holiday Analysis for Publishers

We live in a world with so many reasons to celebrate. From New Year’s Eve to Mother’s Day to Pride, Oktoberfest, Diwali, and beyond—each celebration gives us a reason to come together and indulge in the things that bring us joy, whether they be food, gifts, decorations, or experiences.

Throughout it all, it’s impossible to deny that celebrations give consumers a reason to shop and all of these seasonal shopping events add up to a significant opportunity for publishers. With endless possibilities to create fresh seasonal content, curate on-trend offers and products, and execute winning holiday campaigns, it’s more important than ever to use data to optimize marketing strategies for maximum effect.

We’re thrilled to share that CJ’s Peak Shopping & Holiday Analysis dashboard is now available for publishers. Located in Insights under Advanced Analysis, this dashboard provides a clear and comprehensive look into your year-over-year performance so you can better understand shopping trends and preferences during key shopping events.

CJ’s Peak Shopping & Holiday Analysis Dashboard for Publishers

CJ’s Peak Shopping & Holiday Analysis dashboard in Insights brings the power of our data scientists to your fingertips on demand through interactive in-platform data visualizations.

New to CJ’s Insights platform? No worries! This highly intuitive dashboard is designed for all users, whether you’re new to affiliate or a full-blown expert. We’ve assembled data from various sources into one easily digestible format so you can make sense of your data in minutes.

To receive a unique view into the days preceding and following your holiday of choice with YOY comparisons, simply select the holiday from the list, choose a performance metric, and drill down with various filter options. You can filter data by specific partner, promotional model, device types, geographic location, and more! Built-in date logic means you can spend less time figuring out how to align specific peak shopping dates, and more time identifying meaningful insights that make a difference to your bottom line.

Here are just some of the questions publishers can answer with CJ’s Peak Shopping & Holiday Analysis dashboard:

• What did my performance look like before, during, and after a particular holiday or key shopping event compared to last year?
• How did I perform with a specific partner, partner vertical (retail, travel, finance, etc.), or category (clothing/apparel, business, health & wellness, home & garden, etc.) during a particular holiday event?
• What did my performance look like for my top-performing country or countries?
• Which of my properties and promotional model (cashback, email, content, social) performed best for me during a specific key shopping event?

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Head to Insights today to start planning for your next seasonal campaign. With our Peak Shopping & Holiday Analysis dashboard, you’re well on your way to optimizing your 2023 holiday marketing strategy!