CJ's Cross-Device Solution: An Affiliate Game Changer

May 24, 2017
Written by Rochelle T.

For years affiliate marketers have struggled to see the complete picture of a customer’s path to purchase.

It’s known that activity often occurs on one device while the actual conversion takes place on another, but previously that information was not visible within tracking. The barriers built by the single device journey were hard to demolish—but CJ Affiliate did just that. Armed with the right resources, CJ Affiliate is excited to introduce our Cross-Device solution.

Cross-Device Tracking Imperative for Growth

Many publishers are known to drive influence within affiliate, but it has been difficult to quantify concrete value—until now. With CJ’s Cross Device solution we are now able to uncover the impact of those influencers on multi-device customer journeys. This new insight gives affiliate marketers the ability to understand shopping and purchasing behavior across devices—behavior that has skyrocketed and will continue to do so with time. We have learned that being able to identify publishers, audiences, and products that drive multi-device behavior culminates in better transparency and visibility within your program. This, in turn, allows for more well-informed decisions and an increase in enriched partnerships.

Data Drives Unprecedented Scale & Reach

Our data is powered by three industry giants, CJ Affiliate, Conversant and Epsilon, which allows us unprecedented scale and reach. In fact, CJ Affiliate is able to see and recognize more consumers than anyone else within the affiliate space. This is accomplished through deterministic, transaction-based matching that enables us to match and connect several profiles. To give you an idea of the numbers or the massive scale-let’s think about these stats:

  • We recognize 3.4 devices per person on average per day
  • We tap into 160+ million unique customer profiles
  • We see 75 million daily online and offline transactions

Pretty impressive, right? We think so.

Strengthening the Advertiser/Publisher Relationship

As a result of our access to proprietary, powerful data, CJ’s Cross-Device solution revitalizes publisher engagement and drives a stronger competitive advantage. Advertisers who enable Cross-Device become more desirable in the network. Publishers know this is a great opportunity for affiliate and are eager to work with advertisers who are using Cross-Device. All publisher models are excited to create focus on partnerships with imminent growth opportunity.

Are you as eager as we are to see the results? If you are interested in learning more about CJ’s Cross-Device Solution, please contact us. We’d be happy to discuss your options for Cross-Device!


CJ’s Cross-Device solution allows advertisers and publishers to recognize growth and efficiency by identifying partnerships that engage their target audiences. By unlocking and uncovering performance that is occurring in multi-device customer journeys, affiliate marketers can now begin to better understand what influences different customers during the path to purchase.
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