'Tis the season for joy, festivities, and, of course, gift-giving! Knowledge is power, and in the world of digital marketing, it's also the key to success—which is why we’re thrilled to unveil a special gift to all CJ clients: presenting the Q4 Network Peak Shopping & Holiday Benchmark report, available now in CJ Insights!
Over the past few years, we’ve created an interactive Q4 Shopping Weekly Benchmarks report, available on Junction and updated with network trends every week during the peak Q4 season [Check out the 2023 Q4 Shopping Weekly Benchmarks report], but this year, we wanted to take things to the next level—directly in the CJ Account Manager.
CJ clients now have access to even deeper insights and a way to benchmark their program performance against aggregated YOY performance of the entire CJ network!
Head to Insights in the CJ Platform for Daily Q4 Shopping Trends
The Q4 Network Peak Shopping & Holiday dashboard report, available for both publishers and advertisers under Advanced Analysis in CJ Insights, delves deep into network performance trends across the globe and allows you to dig into consumer behavior in key markets including the US, Canada, UK, France, Germany, Italy, and Spain, plus a top-level view of many global regions.
Here’s what you’ll find in the new report:
- Daily Performance Data: Pre-correction sales data with the previous day’s data
- Comprehensive Metrics: Analyze YOY performance across 10 performance metrics—clicks, sales revenue, actions, pub commissions, AOV, CR, ROAS, and more!
- Publisher Models: Segment and analyze data specific to publisher class or promotional model.
- Mobile Performance: YOY change in usage across desktop, mobile, and tablets
- Geographic Precision: Filter by region, subregion, and select countries to see global shopping trends.
To access the report from the CJ Account Manager:
- Navigate to the Reports section in the top navigation and click into Program or Customer Insights.
- Select Advanced Analysis > Q4 Network Peak Shopping & Holiday Benchmarks from the left sidebar.
As the holiday shopping season unfolds, advertisers and publishers in the CJ network have a golden opportunity to capitalize on consumer shopping trends. By staying on top of daily performance metrics provided in our comprehensive report, you can navigate Q4 with confidence.
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Get ready to make this holiday season your most successful yet!
Not yet working with CJ? Get access to the industry’s most actionable data—join CJ today!
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