Apr 17, 2018
Written by Will C.
A comprehensive product feed, also known as a product catalog, can enable opportunities between advertisers and publishers across all levels and verticals. Putting the best information forward is the first step to taking advantage of product catalogs in your affiliate program.
Advertisers use product feeds to present publishers with a wide array of details including product images, pricing and discount information, and product descriptions. The product catalog also has functionality built in to help advertisers protect margins on sensitive products or highlight categories of products with higher commissions.
Publishers use product feeds to find products that fit into developing editorial content, integrating product feeds into their website, finding all retailers for a specific product, and so many other different ways. For publishers, the cleaner the product feed data the better.
Advertisers building their product catalog can reference documentation in our Support Center to understand the full breadth and capabilities of the product catalog. However, out of the 43 available fields in the new Google Shopping feed format, what are the most important to make sure you get right?
Whether it's browsing for a product within CJ, exporting data to build out comprehensive databases, or gain access to high-quality product images provided directly by the advertiser to build content on-site there's plenty of opportunities to be found for publishers. Whether you pull specific products directly from the CJ Account Manager or get it through an exported subscription you can improve your websites information quickly and easily!
Advertisers and Publishers alike, take a few minutes today to take a look through product catalogs and get familiar if you aren't already. Advertisers can make sure that information is being passed correctly and that information seems clean while publishers can start learning the full capability of tools available to help them succeed! Don't forget, keep it clean, concise, and as standard as possible! The more you add unique specifics the harder it can be to show up where you want to or to capture shoppers attention.