Measure and Meet Consumer Needs with Customer Analysis Insights
Apr 21, 2020
As marketers, our worlds revolve around customers—around people. We use data to understand them and design campaigns to reach them.
The current climate is no exception as brands find creative ways to meet new consumer needs: flexible financing for car-buyers, special shopping hours for seniors, curbside pick-up or contactless delivery. Now more than ever, it’s important to understand customers and reach them wherever they are in their journey.
With our deep roots in data and the release of our new Customer Analysis Insights Dashboard, CJ Affiliate is uniquely poised to help marketers rise up to the challenge of addressing the evolution of consumer needs.
Introducing: Customer Analysis Insights
We created this new reporting suite within our Insights reporting platform to empower our clients to drive smarter customer segment strategies through their affiliate partnerships and to champion those results within their larger marketing organizations.
The Customer Analysis reporting suite solves the perennial need for marketers to better understand the customers they reach through the affiliate channel, and better target them with offers crafted specifically for where they’re at in the life cycle—and where they are in life. The Customer Analysis reporting suite makes performance insights actionable and results tangible through:
Meaningful visualizations across three customer segments: New, Lapsed, and Return
To-the-day performance trending to streamline optimization, investment analysis, and data quality monitoring
Affiliate-specific filtering for deeper analysis for partner, link, action, and offer-level
With Customer Analysis reporting, advertisers can now answer these crucial questions:
How do we understand and influence purchase behavior after that initial purchase to maximize lifetime value?
How can we better understand the customers we reach through our affiliates to help them drive growth for our brand?
How can we leverage different publisher models to better address customers across all stages of the life cycle?
How can we optimize with partners to craft offers that resonate with each key segment?
This tool provides insights necessary for driving meaningful outcomes. It reduces the effort required to formulate strategies that align with organizations’ overarching acquisition, activation, and retention initiatives. Customer Analysis reporting helps affiliate teams speak intelligently to results that matter, at a time when it matters the most.
To access the Insights platform, click the “Insights” tab in your CJ Account Manager or navigate to insights.cj.com.