Apr 21, 2020
Written by
CJ Affiliate
As marketers, our worlds revolve around customers—around people. We use data to understand them and design campaigns to reach them.
The current climate is no exception as brands find creative ways to meet new consumer needs: flexible financing for car-buyers, special shopping hours for seniors, curbside pick-up or contactless delivery. Now more than ever, it’s important to understand customers and reach them wherever they are in their journey.
With our deep roots in data and the release of our new Customer Analysis Insights Dashboard, CJ Affiliate is uniquely poised to help marketers rise up to the challenge of addressing the evolution of consumer needs.
We created this new reporting suite within our Insights reporting platform to empower our clients to drive smarter customer segment strategies through their affiliate partnerships and to champion those results within their larger marketing organizations.
The Customer Analysis reporting suite solves the perennial need for marketers to better understand the customers they reach through the affiliate channel, and better target them with offers crafted specifically for where they’re at in the life cycle—and where they are in life. The Customer Analysis reporting suite makes performance insights actionable and results tangible through:
With Customer Analysis reporting, advertisers can now answer these crucial questions:
This tool provides insights necessary for driving meaningful outcomes. It reduces the effort required to formulate strategies that align with organizations’ overarching acquisition, activation, and retention initiatives. Customer Analysis reporting helps affiliate teams speak intelligently to results that matter, at a time when it matters the most.
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To access the Insights platform, click the “Insights” tab in your CJ Account Manager or navigate to insights.cj.com.
Insights provides actionable data on demand in an intuitive, streamlined and easy-to-use platform to help you identify where to take action for your program.
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