Coming off two wins at the 2017 Performance Marketing Awards (Best Managed Affiliate Program with TUI and Best Retail Campaign with Argos and VoucherCodes.co.uk), CJ Affiliate sat down with PerformanceIn to discuss some of the learnings from these successes.
In the May 15 interview with Owen Hancock, Director of Client Development here at CJ Affiliate, PerformanceIn discussed how the TUI affiliate marketing campaign was so successful:
The program's success was born from creating a new single metric to holistically measure the performance in affiliate
Proactively consulting publishers on how to drive value was a step forward in how we work as a collaborative industry
Advanced data-insight, close monitoring, and informed experimentation allowed the team to scale value-creation at speed
Partners should be transparent and open about what you want and why you make your decisions, then people can work with you to maximize value
CJ's ability to drive success with content publishers, alongside data insights, make CJ stand out from the rest of the market
It is important to scale the level of communication across myriad functions at a multitude of businesses