COVID-19

How to Adjust Your Back to School Strategy for Inflation

Can you smell the bouquets of sharpened pencils? It’s Back to School time once again and parents and students are gearing up for a new year of ...

Spring Break, Here We Come! How Marketers Can Make the Most of Peak Travel Booking

Travel booking trends typically curve upward from January and peak in early August. However, a key booking period that often gets overlooked is from ...

Valentine's Day in the Time of Covid

Valentine’s Day in these wild, modern times is a very important shopping event for retailers. Read on for CJ’s take on what shoppers will be looking ...

Where is the Next Wave of Innovation Coming From?

At this stage in the pandemic, most brands are continuing to prioritize their marketing activities, however, the focus on marketing spend efficiency ...

Your New Best Friend: Reaching Gen Z in Australia, India, & Southeast Asia

From your resident Gen Z in India, here’s an all-you-need-to-know guide on how to win us over—the up-and-coming spenders! We’ll take a closer look at ...

CJ Shortlisted for 7 International Performance Marketing Awards in 2021

CJ has been shortlisted for seven International Performance Marketing Awards (IPMAs) in 2021. The IPMAs, hosted by industry thought leader, ...

NordVPN Affiliate Program Spotlight

When the leader in online security, NordVPN, won the CJU19 Advertiser of the Year Award—an award presented to the CJ advertiser that experienced the ...

Back to School (and the Office) in a Slightly Back to “Normal” World

The sun is shining, birds are chirping, parents are rejoicing: Back to School is happening this year and it’s in person! After more than a year of ...

2021 Q4 Shopping Intelligence Report

With performance marketing getting more recognition due to its strong growth throughout the pandemic, we can't shake the feeling that all eyes will ...

Beyond Mother's Day: Why A Moment Marketing Strategy Is Crucial

For shoppers and marketers looking to connect with moms in a special way this year, it’s more than a singular day – it’s about winning the day-to-day ...

How coupon code curators like Honey and Slickdeals make millions

Promo code sites have become big business, with digital coupons surpassing paper for the first time in 2020. Far from a scam, online deal sites like ...

Finance 2021 Outlook: Fortune Favors the Bold

As the financial services vertical further expands—including credit cards, bank accounts, online banking, insurance, tax fintech and much more—CJ ...

As consumers migrate to e-commerce, marketers are increasing email marketing efforts

Email marketing can be tricky — an overcrowded space with overflowing spam folders and incoming emails that never seem to end. However, some brands ...

2021 Date Shifts Offer Up a New Take on Tax Season

The traditional peaks of tax season have gone out the window in 2021. While the IRS usually announces the e-file date at the end of January—or at ...

How brands drove performance in 2020: Lessons for the future

Before the pandemic, performance marketing was known for being cost-effective and risk-free, thanks to its pay-for-performance model. The past 12 ...

Holiday 2020: Experts Weigh in on a Prolonged Pandemic Peak Season

Junction Live host and Global VP of Marketing at CJ Affiliate, Nicole Ron is joined by Jessica Spira from Ziff Media Group, Amar Shah from Affirm, ...

CJ Affiliate’s 2020 Year in Review

It’s hard to believe we’re nearly on the other side of 2020—a year that challenged us all beyond what we thought conceivable. In March, alongside the ...

Travel Sector Outlook: Road to Recovery in 2021

The COVID-19 pandemic brought the world to a screeching halt and the travel, tourism, and hospitality sector has been among the worst affected. Due ...

How CJ’s Technical Architecture Strategy Ensures the Lights Stay On

On one of the most critical shopping days of the year, CJ’s disaster recovery plan kicked in due to Amazon Web Services (AWS) and Google Cloud ...

COVID-19 Content Creator Series: Glass Half Full with The Everygirl & Everymom

Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron, is joined by Alexandra Pagar-Wolf, Director of Brand Partnerships for women's ...

COVID-19: A Look at Affiliate Performance in Turbulent Times

Since the start of the pandemic, CJ has published the COVID-19 Network & Consumer Trends Report, an interactive view into consumer shopping ...

COVID-19 Content Creator Series: Embracing the Chaos with BroBible

Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron, is joined by Brandon Wenerd, partner and publisher at men's lifestyle site, ...

COVID-19 Content Creator Series: The Value of Awareness with Mocha Man Style

Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron, is joined by Frederick Goodall, creator and editor-in-chief of lifestyle site, ...

Travel Blogging in the Age of COVID

We started 2020 on a high note. But then the unexpected happened—a global pandemic brought entire industries to a screeching halt. The travel ...

COVID-19 Content Creator Series: Going with the Flow With Travel Blogger Sher She Goes

Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron, is joined by Sher, the NYC-based travel and lifestyle blogger behind Sher She ...

How COVID-19 Will Reshape Holiday 2020

There are many new factors for publishers to consider heading into the peak shopping season and this session recording from the CJU20 Digital Series ...

How COVID-19 Will Reshape Holiday 2020: A Primer for Publishers

It goes without saying that the pandemic has changed nearly every aspect of life in 2020. The affiliate industry is no exception, and with Q4 already ...

Ease Consumers' Holiday Season Sticker Shock with Sezzle

Alternative payment methods are here to stay. With all the economic uncertainty surrounding the pandemic, flexible payment methods like Buy Now Pay ...

Capitalize on This Year's Huge Online Momentum for Black Friday

As brick and mortar store openings remain a huge question mark in the face of COVID-19, Black Friday will be a very strong day for ecommerce this ...

CJ's Holiday Checklist: Get Started Now

The holiday shopping season is a “make or break” time for retailers, and this year it will be impacted by the offline-to-online shopping shift ...

Inside Adtech Report

Outside of the current COVID-19 crisis, one of the big stories to hit the headlines over the last few months has been the Amazon Associates’ move to ...

“Companies will recognise affiliate as a cost-effective and sustainable channel that delivers better ROI consistently”

As part of this exclusive Q&A series, CJ Affiliate Regional Vice President Jules Bazley shares his thoughts on the industry's response to ...

Back to School Strategies that Cover All the Bases

Well, here we are: over halfway through 2020 and facing the most uncertain Back to School season yet. It’s like a never-ending “choose your own ...

Finance & COVID-19: Credit Card Trends & Recommendations from Q2 2020

As we continue through the second half of 2020 and the world adjusts to the ever-evolving situation surrounding COVID-19, the full economic impact is ...

Reignite Brick & Mortar with Site to Store Offers

Throughout the COVID-19 pandemic, there’s no denying that brands with a strong brick-and-mortar presence have been severely impacted by stay-at-home ...

Boost Your Site Conversion with Solutions from UpSellit

At just over halfway through the year, 2020 has been...different. We caught up with Rich Greenwell, Commercial Director at UpSellit, to learn how the ...

Advertisers & Publishers Step Up to Give Back During COVID-19

Throughout this global pandemic, there have been thousands of people who have sacrificed themselves, stood up for others, and given back in a time of great need.

An Extended Tax Season: How Publishers Can Meet New Demands

Due to the COVID-19 pandemic, the 2020 tax filing deadline for US residents has moved from the normal April 15 deadline to July 15.

Brands Shift Search Budget to Affiliate and See Major Success with TM+ Publishers

As brands revisit marketing strategies to best meet consumer needs during the COVID-19 pandemic, budget has shifted from more expensive channels to ...

Buy Now Pay Later Publishers Transform Online Payment Models

A new publisher model is increasing consumers’ likelihood to purchase and in turn is transforming payment options. Fintech companies that specialize ...

Match Your Amazon Links to New Retailers with FMTC

Data feed aggregator, FMTC, has been a staple in affiliate since 2007 when they set out to solve a big problem they saw in the industry. Publishers ...

Thank You Hour: CJ'ers Recognize Friends & Family on the Front Line

All of us at CJ Affiliate know we're super lucky to work in an industry that allows us to stay safe at home during this global pandemic—we're ...

Why Brands Should Still Have a Content and Influencer Strategy Right Now

What’s going on with your content and influencer strategy these days? I'm here to tell you that you should still have one (we'll get into why below) ...

Consumer Research: Brands Should Continue Advertising During COVID-19

Right now, during this global pandemic, the majority of consumers do want to receive advertising from brands, but many—including just over half of US ...

How Amazon Commission Cuts Present a Prime Opportunity for Publishers

With the announcement last week of widespread changes to the Amazon Associates Program, including 66% cuts to affiliate commissions on average, there ...

Amazon Pull-Back from Affiliate Offers Prime Opportunity for Advertisers

Amazon’s widespread cuts to their affiliate program went into effect this Tuesday, April 21, creating waves across the ecommerce and affiliate ...

COVID-19: Where Does Affiliate Marketing Fall in the New World Order?

Junction Live host and VP of Marketing at CJ Affiliate, Nicole Ron, is joined by Kelly Merkel, CJ's VP of Publisher Development, and Paul Tibbitt, ...

Brands Shouldn’t Press Pause on Advertising Efforts During Pandemic, Study Finds

Epsilon-Conversant and CJ Affiliate found that the majority (62%) of consumers don’t think brands should stop advertising during the Coronavirus ...

Majority (62%) of consumers don’t think brands should stop advertising during coronavirus

Half (48%) of global consumers have received a marketing message in the past two weeks that they felt was poorly timed or inappropriate, new research ...

Amazon Removes Third-Party Vendors From Its Affiliate Program

Starting at the beginning of this month, affiliate networks such as Skimlinks and Sovrn (which acquired VigLink) can no longer send traffic to Amazon ...

Affiliate Marketing: The Adaptable and Accountable Channel

CJ Affiliate president Mayuresh Kshetramade takes a look at the unique capabilities that exist only in affiliate, which make this channel adaptable, ...

How the Performance Marketing Industry is Responding to Coronavirus

A run-down of some of the leading companies and experts in performance marketing on raising awareness of the global pandemic and supporting partners ...

How Affiliate Marketing Responds to Customer Needs During the COVID-19 Crisis

In this historic time of disruption and uncertainty, it's more important than ever to help customers meet their rapidly changing needs. The affiliate ...

An Update from CJ Affiliate’s CEO Regarding COVID-19

I want to take a moment to recognize this unprecedented event that is affecting all aspects of lives all over the world. Speaking on behalf of all of ...