Advertisers & Publishers Step Up to Give Back During COVID-19

Jun 8, 2020
Written by CJ

Throughout this global pandemic, there have been thousands of people who have sacrificed themselves, stood up for others, and given back in a time of great need.

From front-line workers to helpful neighbors, the world’s weakest have been uplifted by the strength of others. It is that light that continues to guide us through the most challenging time in modern history.

CJ is proud of the advertisers and publishers in our network that have stepped up to give back to their communities and the world. If you're looking to partner with a company that is doing some good, search by advertiser or publisher name in your CJ Account Manager and join their affiliate program, extend an offer, or reach out today! 

This is by no means an exhaustive list. If you're a CJ client and you'd like to be added to this list, please contact us.



AT&T offered three months of free wireless service to health care workers.

Banggood created a Health Protection section on their site where they're offering protective masks, gloves, shields and thermometers.

Cuddledown shifted some their resources towards helping manufacture masks for front line workers.

After 20 years of bringing people together in custom t-shirts, Custom Ink has retooled its operations to better protect your health with blank and customizable cloth face masks, as well as hand sanitizer and other wellness essentials.

Deluxe Business Products created a landing page with robust resources they have included in articles for small businesses.

Kendra Scott's purpose is to thoughtfully and joyfully connect through beautiful jewelry that gives back to the causes and people you care about most. When you purchase from their Shop for Good giveback suite, a portion of all proceeds help women and children live their brightest, healthiest, and more empowered lives.

Michael Kors donated $3M to Covid-19 relief efforts.

M&Ms donated $50K to Operation Gratitude, plus 5K “thank you” M&Ms packs to front liners.

Ruggable is producing non-medical face masks to donate to essential workers in Los Angeles and Chicago.

Rvshare started a disaster relief program where you can offer your RV to those in need. A lot of medical professionals are getting assistance through this program so they can isolate from their families but still remain close to them. They’re also acting as a resource for info on state and national park updates/closures.

Samsung donated $29M worth of goods to governments and communities most affected by COVID-19.

With Shippo, you get everything you need for professional shipping in one place: label printing, tracking, returns, and much more. Currently, Shippo is offering its fully-featured platform for free to support businesses amid the challenges of COVID-19.

shopDisney and Disney are donating one million cloth face masks for children and families in under-served and vulnerable communities across the US to be distributed by MedShare.

As part of thier partnership with Vital Voices, Stuart Weitzman carved out some of their $100K donation to support COVID-19 relief efforts.

Tervis is offering a buy one, give one to a front-line worker promotion, starting with the healthcare community.

Vistaprint is not only creating face masks, but they are also donating a portion of mask proceeds to support American small businesses.



Flipgive launched an initiative called "Families Supporting Families" where everyday shopping and donations, families (and individuals) can help support families in need. Team USA: Feeding America and Team Canada: Food Banks Canada.

Giving Assistant has empowered people to support COVID-19 relief and provided guidance for how to handle more time sheltering at home, from information on grocery and meal kit delivery services to video conferencing tools for keeping in touch while staying apart. The B Corporation launched a modal on the homepage of its website that helps signed-in users give to relief efforts, and provides brands the chance to remind shoppers to support nonprofits assisting those affected by the pandemic—in addition to a pop-up that highlights offers related to COVID-19 aid. Giving Assistant also sent an email to its community on how they provide support, launched a designated page highlighting brands making a difference, and published blogs on brands giving back and nonprofits whose direct aid work during this crisis shoppers can support with their donations.

Every Thursday, the lovely people of the UK step outside to clap for our healthcare workers and also all frontline workers. Kindred teamed up with Clap For Our Carers, Annemarie Plas (the woman who started Clap For Our Carers) and NHS Charities Together with an aim to raise £5 million for the NHS. They joined forces to create a t-shirt with all proceeds going to NHS Charities Together.

Next Jump created an initiative called “Caring for the Caregivers” to coordinate donations of goods and care packages to hospitals and families of healthcare workers in New York. Recently they raised over $100K worth of donations for hospitals and are asking if any company would like to be involved or contribute in any way to please get in contact with them.

In an effort to help break lockdown boredom, provide entertainment for families, and help raise money for the COVID-19 Global Impact & Innovation Fund, Skimlinks  participated as an official sponsor of the largest online art lesson by donating £10 for each Skimlinks employee who attended the class. On May 21, 45,611 participants turned up to learn to draw a whale with World Book Day author and illustrator, Rob Biddulph, and broke the Guinness World Records title for largest online art lesson ever (watch the recording). The lesson raised over £50,000 in donations to fight COVID-19!


To everyone doing their part, from everyone here at CJ—thank you!

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