Jun 20, 2017
A key to growing your affiliate program is to understand how to communicate successfully with your publishers, and finding what works best to convert their readers into your customers. Surveys offer a great way to identify trends and provide you with actionable takeaways.
We’ve put together a list of best practices for you to survey your publisher base effectively.
What are you hoping to learn from your publishers? What information will help you to grow your program? Some important things to consider:
We recommend only surveying your publishers two to four times per year. It’s likely your overall base won’t change their promotional methods more than once a year, and you don’t want publishers to stop responding because they receive too many surveys.
Revisit your goal in order to design your questions. Require responses with the following fields in order to obtain information on who’s replied for potential future follow-ups.
Here are some popular questions for understanding what publishers are looking for:
A small thank you is a great way to entice publishers to respond, as more responses will lead to better learnings for your program. A $5 bonus through the interface or an affiliate exclusive code are both great options.
Give your publishers a week or two to respond, so they can take the time to provide thoughtful answers. The goal is to get a large, diverse set of your partners so you can look for trends. If you’ve only had a handful respond, resend the survey to get a stronger sample size (at least 10 percent).
Once you’ve received enough submissions, take time to review and identify actionable strategies. Some things to look out for:
Not only are surveys a great way to keep in touch with you publishers, they also offer an opportunity to get the feedback you need, straight from the source.