2021

Q4 Peak Shopping Benchmarks

2021-pulse-repor-image
2021

Q4 Peak Shopping Benchmarks

2021-pulse-repor-image

CJ knows that both advertisers and publishers need comparative data to understand how their affiliate programs are performing. For this reason, we created the 2021 Q4 Peak Shopping Benchmarks to provide insight into the buying activity of global shoppers throughout the peak shopping season.

These benchmarks include network-wide, sector-specific, and category-level data to provide visibility into consumer demand each week of Q4 2021 and comparative data for 2019 and 2020. Growth values in this report were factored using pre-correction transactional data for advertiser programs active in the CJ network. The interactive charts allow for flexible viewing, filtering, and downloading. This report was last updated on 1/4/22 for data through 12/31/21.

Table of Contents

01
Performance by Day YOY
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02
Key Retail Days
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03
Sector YOY
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04
Sector YOY by Week
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05
Top Categories YOY
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06
Top Categories WOW
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Performance by Day YOY

This chart provides a view of shopping demand in select countries and categories based on daily YOY actions. Move the scroll bar above the graph to view different time periods and filters to view by category and country. Use the "Date Alignment" filter to compare performance for key retail dates such as Black Friday and Cyber Monday.
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Key Retail Days

This chart shows how all categories and countries in the CJ network performed on key retail days compared to the same date in prior years.
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Sector YOY

This chart shows how sectors have performed YOY in terms of cumulative Q4 performance compared to the same period last year.
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Sector YOY by Week

This chart provides a view of how each sector has performed YOY each week of the peak shopping period beginning in early October. You can toggle to view by a specific sector. If you select "All Sectors" that gives you the full network performance view.
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Top Categories YOY

This chart shows how select categories have performed YOY in terms of cumulative Q4 performance compared to the same period last year.
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Top Categories WOW

These charts show the volume of actions for select categories within the Retail and Travel sectors and how these metrics have changed week over week beginning in early October.
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Data & Insights Powered by CJ Technology

For more information on these and other affiliate insights, contact your CJ team or join our network today.

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