May 6, 2014
Written by
Lindsey K.
The Content team recently got crafty in Salt Lake City with SNAP! attendees. We taught an affiliate marketing class to standing-room-only crowd and recieved great feedback about our new tools and solutions.
All variety of creative makers (DIY, paper and fabric crafting, interior design, cooking, and more) participated in a variety of activities, sharing ideas and best practices for monetizing their unique content. How-to videos and step-by-step instructions run rampant on sites targeting individuals focused on honing their artisan skills, and the sense of camaraderie and community is clear.
These bloggers, designers, and do-it-yourself-ers frequently create content supporting or relating to their own businesses, and many of their followers are loyal customers who trust the nature of a post from someone who has actually completed a project or experimented with a new technique or product.
Affiliate is an emerging concept in this vertical – while display banners are still fairly common, many attendees expressed excitement in learning about how affiliate links may be incorporated to support a complete user experience. Product Widgets received resounding praise, and the Deep Link/Product Link generator was like a breath of fresh air.
Native advertising is key – providing text links within a supply list or following a how-to video are the preferences of writers looking to transparently provide trusted product recommendations without alienating or overwhelming loyal visitors.
Learn more about CJ’s Content Solution here, and be on the lookout for us at Mom 2.0 and TechCrunch Disrupt!
The Deep Link Generator allows publishers to create affiliate deep links directly from any page within an advertiser's website. Deep linking allows publishers to take the user directly to any desired page, including product or category pages. This improves user experience and increases the chance of an action being completed and commission earned. All links can be searched and filtered to quickly find available deep links.
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