Well, here we go again—we blinked and suddenly it’s November. Things are really heating up around here (maybe it’s all the layers?) and the holidays are quickly approaching—but don’t fret! Here are three ways that CJ advertisers can get the most out of their partnerships this holiday season.
1. Arm Yourself with Insights
A smart holiday strategy should be driven by data, and, luckily, data is one thing that we’ve got no shortage of! If you haven’t already, you’ll want to get cozy with CJ’s Insights platform. Insights now has two dashboards to satisfy all your data needs—make sure to take full advantage by leveraging the Program Overview Dashboard and the (new!) Performance Dashboard. Our new state-of-the-art Performance Dashboard gives you the ability to analyze complex, multi-dimensional data sets with ease, so you can spend less time reporting, and more time identifying and acting on opportunities for growth.
To access the Insights platform, click the “Insights” tab in your CJ Account Manager or navigate to insights.cj.com.
- Interested in how your program metrics interact with one another? Use the Insights Performance Dashboard and adjust the column selector to view multiple metrics side-by-side to explore correlations between your selected metrics—such as partners, clicks, average order value, and more. Choose between hour/day/week/month to view performance trends for your program. You can even keep a close eye on real-time performance by using the hourly aggregation feature.
- Looking for a period over period view of program performance? Visit the Insights Program Overview Dashboard and select the period over period time frame you’d like to compare for visual and table views of your data. Click Expand on each gauge to view top-performing partners and identify up-and-coming opportunities to scale your partnerships. You can also see top-performing links, websites, coupon codes, and more.
2. Browse the Placements Marketplace
Q4 is a time when competition is at its peak—which means holiday placements are essential. Looking for a simple way to find more placement opportunities and discover new partnerships? CJ’s Placement Marketplace enables you to find the latest exposure opportunities across your existing and prospective publishers and is the quickest way to review and secure placement opportunities. Don’t miss out on this easy way to do more with less effort and drive additional growth to your program!
To access the Placements Marketplace, click the “Placements” tab in your CJ Account Manager.
3. KonMari Your Creative
It's never been more important to make sure that your text links and creative assets are up to date. Did you know that when creating new links, you have the option of making them available to publishers immediately OR getting ahead of the rush by scheduling them for a later date? Take advantage of the Promotional link setting to advertise special offers, sales, or promotions so your publishers can get a head start on setting up their placements. Use CJ’s Bulk Update/Edit tool to help make updating and adding new links quick and easy. Don’t forget, it’s always important to notify your publishers so they know when you have new and updated links available so they can promote your brand!
See the article, KonMari Your CJ Account: Advertiser Edition, for the exhaustive list of admin items to freshen up before Q4 gets too crazy.
We hope this short list of action items made you feel more prepared to weather the Q4 storm!