May 2, 2019
Written by Zoë Pedziwiatr
For those that are unfamiliar, the KonMari Method calls for a "category-by-category" approach to decluttering and organizing, a process through which you consider if each item you own "sparks joy". The tidying craze was introduced by Japanese organizing guru, Marie Kondo, in her international best-selling book, The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing, (published in the US in 2014). Recently, there's been a massive resurgence of tidying fueled by the Netflix series, Tidying Up with Marie Kondo (2019).
In the spirit of “tidying up”, let's take a tour through the CJ Advertiser interface, shall we? We'll go through each navigation tab and hover our cursor over each section long enough to ask ourselves:
Does this spark joy?
Is this info correct and up to date?
Why is my New Publisher Email from 2008?!??
Account > Network Profile > Program Settings
There are So. Many. Things. you should keep up to date under this tab, we can’t stress it enough. And they're all connected to one another!
Account > Network Profile > Branded Sign Up Settings
If you updated your Program Description, then you'll definitely want to update the Introductory Message on your Branded Sign Up page to reflect any changes made (if applicable). This message displays after the standard CJ greeting on your Branded Sign Up page and will have public-facing details to entice Publishers to join your program. Think of it as a mini version of your Program Description.
Account > Users
The Users page allows you to review all users assigned to your account and their level of access. Users can also update their communications preferences.
Edit User (pencil icon) > Publisher Communication
At least one user on the account must be opted in to show their email address to Joined Publishers--make sure the person listed is still the right contact. You can also opt in to share your contact info with Publishers that are Not Joined. This allows Publishers to email you before joining your program, which is a great way to kick-start relationships. If not, you risk missing out on excellent partnership opportunities. If you don’t wish to share your personal email, then use an email alias (for example: firstname.lastname@example.org)
Account > Program Terms
Program Terms are your number one tool for directing your affiliate program towards your goals. Unfortunately, Advertisers often keep their Program Terms static even though their program’s priorities and policies change. Take some time to audit your Program Terms. Here are some things to consider:
Account > Order Inquiry Manager
Occasionally, Loyalty Publishers receive requests from their customers regarding rewards they did not receive for orders made via CJ Advertiser links. Using the Order Inquiry Manager, Loyalty Publishers can enter inquiries regarding orders for which rewards were not received. Make sure you're responding to inquiries in a timely manner. If you don’t respond, the customer doesn’t get their cash back which can reflect poorly on your brand with both the customer and Publisher. Read more about Order Inquiries in the Support Center.
Account > Deep Links
Our Deep Linking tools allow Publishers to quickly and easily create affiliate links to pages within your website such as product or category pages without logging into their CJ account. Needless to say, these tools are a favorite among Content Publishers. If you don't have deep linking enabled, you are definitely missing out on promotion from Publishers.
In order to allow deep linking, you'll need to Register a Site. This is as easy as typing in your site URL, but there are a few considerations. Our Support Center article about deep linking can give you the full run down.
Manage by Status. Looking at the Publishers you've interacted with by Status is a great way to keep tabs on pending opportunities and look for new ones:
Links > Manage
We promise that cleaning up your links will leave you feeling glorious. Here are some things to consider:
Links > Products
A product feed (also known as a product catalog) is a file listing your products and their attributes, such as category, SKU, price, etc. Publishers use the feed to research and promote the types of products you sell. The cleaner the product feed data, the better. Make sure the feed is updated so all the products you offer are listed.
Important Note: We've recently updated our feeds to the Google Shopping Feed format. If you are currently using the CJ legacy feed format, please update to the new Google Feed format before June 1st. Please check out our Quick Start Guide for more information on how to set up the new feed.
Mail > Email Campaigns
How long has it been since you sent an email campaign to your Publishers? Make sure you’re sending messaging about your upcoming promotions.
Mail > New Publisher Email
Once upon a time there was an Advertiser that became upset when a Publisher shared a restricted promo code in a blog post. The kicker here is that the “restricted” promo code was listed in the Advertiser’s New Publisher Email! Notoriously out of date, this email is your chance to make a great first impression with your new Publishers. Make sure it's accurate and aligns with your current program terms. This email is your chance to incentivize publishers to start promoting your brand as soon as possible.
Placements > Opportunities
The CJ Placements Marketplace allows you to identify placement opportunities, negotiate rates, exchange creative, track performance, and pay for placements, all in one place. Feeling adventurous? Browse for new opportunities.
Placements > Insertion Orders
Review and follow up on insertion orders. An insertion order acts as the contract between you and a Publisher with whom you've negotiated a placement. Each insertion order outlines the details of the placement, including creative requirements, pricing, and how the you agreed to pay for the placement.
We've recently introduced a new suite of reporting dashboards to help you easily gain new...well, insights. If you haven't already, spend some time playing around with this tool. You might find that you can quickly pull those MOM metrics you've been calculating manually or your new go-to reports.
Phew! We know that there's a ton to keep on top of as an Advertiser. But the time spent tidying can ensure your affiliate affairs are in order, lead to more successful partnerships, and spark new ideas. Are you feeling that life-changing magic yet?
Looking for more information about navigating your CJ account? Check out all Support Center articles.
Contributing author: Eirik Buoe
The Deep Link Generator allows publishers to create affiliate deep links directly from any page within an advertiser's website. Deep linking allows publishers to take the user directly to any desired page, including product or category pages. This improves user experience and increases the chance of an action being completed and commission earned. All links can be searched and filtered to quickly find available deep links.
The Placements Marketplace provides publishers a user-friendly tool to post and promote inventory, and advertisers can easily discover new placement opportunities, as well as review, purchase, and track results in a single spot.