Best Practice

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The Billion Euro Customer Journey: Analysing and Optimising Affiliate’s Impact

Every customer journey is unique. So, how can advertisers and publishers optimise these journeys to turbo-charge basket value, conversion rates, and commission? Customer shopping journeys are nonlinear, even messy, before checkout. How do affiliates...
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The 10 Core Principles of Managing a Global Affiliate Programme

Global expansion remains one of the most popular strategies for driving growth within the affiliate channel. During my nine years in the industry, ...

Video: Measuring Affiliate Customer Value. The What. The Why. The ROI.

Watch this on-demand video presentation, filmed live at PI: Live in London, for insight on understanding - and measuring - affiliate customer value. ...

5 Nov, 2019
Leveraging the Network Effect for Global Expansion

Publishers and advertisers are constantly on the lookout for methods of increasing their sales or leads. From CJ Affiliate’s perspective - there are ...

Affiliate economics: Why supply and demand fails for affiliates

I love the affiliate industry and the people in it. Their drive and creativity are part of what has kept me working in this channel for the last ...

Affiliate Network versus SaaS: Weighing Up Cost, Recruitment, and 'The Network Effect'

Over the last 20 years, affiliate marketing has evolved substantially in terms of the number of publishers and service providers available to brands. ...

Six affiliate publisher types: Selecting the right content partner

Partnering with the right content publishers can ensure the success of an affiliate programme, so understanding these six affiliate publisher types ...

Going global with affiliate

There are many ways to go about international expansion within the affiliate channel. Which route to take is dependent on a number of variables based ...

Bringing influencers into your affiliate strategy

At CJ, we’re passionate about bringing influencers into your affiliate marketing strategy. It’s something we really believe in but we’re realistic ...