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The Evolution of Influencer Marketing: Performance-Based Approaches Using the Fabletics Use case

In the dynamic world of influencer marketing, marketers and advertisers are constantly faced with new challenges. In order to operate successfully in ...

Identifying Cross-Channel Synergies in Affiliate

Successful marketing puts the customer journey at the center of strategy. In an omnichannel framework, each marketing channel serves as a lever to ...

CJ Shortlisted for 10 Global Performance Marketing Awards in 2024

CJ has been shortlisted for ten prestigious Global Performance Marketing Awards (GPMA) in 2024. The nominations include Global Affiliate Network, ...

How CJ Delivers the Industry’s Best Network Quality & Anti-Fraud Protections

Trying to start a conversation about partnership fraud is a lot like getting people to discuss life insurance—everyone knows it’s important, but ...

New Advertisers Launched in Q3 of 2023

In sunny Q3 of 2023, 119 new global advertisers discovered the cool comfort of the CJ network umbrella. Click on the logo of each advertiser below to ...

Google Pivots Away from Third-Party Cookie Deprecation to User Choice

Google announced on July 22, 2024, that they no longer plan to deprecate third-party cookies in Chrome, instead focusing on enhancing user choice. ...

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