Optimisation

7 Steps to Create a Plan for a Successful 2021

We made it! It’s finally 2021, and with a new year, comes new opportunities to grow and develop your affiliate program. Cultivate a winning approach ...

Advertiser Growth Checklist: Build, Optimise, & Maintain Your Program

It’s hard to reach new heights if you don’t hold yourself accountable to an action plan. Luckily, we’ve done the work for you this time with our ...

RS Components Wins Competitive Market Share with Incentive Publishers

Through a strategy fronted by the tactical use of cashback rates and adjustments to their referral window, RS Components managed to break their ...

Craft the Perfect Investment Proposal & Get Brands to Say 'Yes!'

Now we're in Q4 and with a new year quickly approaching, advertisers are in the thick of planning for peak shopping seasons. Layer on a global ...

Affiliate economics: Why supply and demand fails for affiliates

I love the affiliate industry and the people in it. Their drive and creativity are part of what has kept me working in this channel for the last ...

Fortune 500 Retailer Drives Incremental Revenue using CJ Customer-Level Omni-Channel Insights

A Fortune 500 retailer drives significant, incremental revenue by leveraging CJ’s Affiliate Customer Insights to understand offline consumer ...

Specialty Retailer Increases NTF Customers & Revenue, Maintain ROAS

A woman's specialty retailer increases new-to-file (NTF) customers—and revenue—while maintaining return on ad spend (ROAS), by tracking and analyzing ...

Six affiliate publisher types: Selecting the right content partner

Partnering with the right content publishers can ensure the success of an affiliate programme, so understanding these six affiliate publisher types ...

Introducing Affiliate Customer Insights

We’re pleased to announce the launch of our most advanced service offering yet: Affiliate Customer Insights. Originally unveiled in September of ...