Redefine Campaign Success with CJ’s Publisher Audience Commissioning

Gone are the days of rigid, one-size-fits-all commission rates!

While flat fees have been a staple in the performance marketing industry, technological advancements have paved the way for more sophisticated, strategically focused campaigns that reward publishers with higher commissions for achieving specific performance objectives—ultimately boosting an advertiser’s return on investment.

For years, CJ’s Situational Commissioning has empowered advertisers to tailor publisher commissioning structures based on their own data attributes and passed parameters. To elevate this approach further, CJ is introducing Publisher Audience Commissioning as a new component to our Situational Commissioning suite, offering greater commissioning flexibility and personalisation in your affiliate campaigns.

Power up with Publisher Audience Commissioning

Publisher Audience Commissioning allows advertisers and publishers to run commissioned campaigns using a publisher-provided Segment ID (sg) parameter. This solution streamlines the commissioning workflows between advertisers and publishers, emphasising transparency, automation, and scalability. By incorporating a publisher’s first-party data into the commissioning structure, this tool allows for greater campaign personalisation, enabling partners to more effectively segment shoppers and target specific audience groups.

Publishers can now earn higher commissions for driving desired audiences to an advertisers’ site while getting and providing more precise and impactful real-time insights.

Key Benefits and Features of Publisher Audience Commissioning

Explore the key benefits and features that make this solution an essential piece of your next affiliate campaign:

Strengthen Relationships

• Publishers: Build trust with advertisers through transparent data-sharing, leading to more strategic partnerships and long-term revenue growth.
• Advertisers: Benefit from closer collaboration with publishers to enable more cohesive and effective campaigns that resonate with audiences and meet your business objectives.
  
  

Enhance Audience and Ad Personalisation with First-Party Data

• Publishers: Use your first-party data to segment audience groups and behaviours to increase campaign tactics and attract premium ad placements with higher commissioning rates.
• Advertisers: Utilise your publisher’s first-party data to get your offer in front of highly relevant audiences. Enable tactics such as reactivating lapsed buyers, attracting new customers, and increasing cashback/reward to get shoppers to meet your business objectives.
  
  

Real-time Performance Reporting and Spend Tracking

• Publishers: Gain real-time insights into your campaign’s performance, helping you make informed decisions on how to optimise your placements for better results.
• Advertisers: Track your campaign spend in real time with comprehensive performance reporting. This transparency enables you to allocate your marketing budget more efficiently, ensuring you’re getting the most out of your investment.
  
  

Automatic Enablement, Flexible Application, and Easy Setup

• Publishers: This feature is automatically enabled if you collect customer data that can be passed on each applicable click. Simply append the segment ID to your links as you would with an SID. The segment ID can be placed before or after the SID, using 'segmentId=' or 'sg='. This setup allows you to immediately leverage your audience segmentation data, maximising your potential for higher commissions without additional requests.
• Advertisers: You’re eligible to use this feature as long as you do not track via batch without event ID (legacy and new orders). Best of all, no integration or tracking changes are required! Publisher-passed parameters can be easily set up in the CJ platform under Account > Commissioning > Situations.

Publisher Audience Groups for Targeting Shoppers

Here are a few broad examples of how publishers can harness their first-party data to strategically engage and convert high-intent shopper segments:

• Shopping Category Affinity: Segment shoppers based on their previous purchases in specific product categories that align with a brand's offerings or closely related categories. Example: A home improvement retailer wants to boost gardening tool sales. The brand targets shoppers who’ve purchased gardening, lawn care, or patio items in the past 12 months, segmenting them as ‘Outdoor Enthusiasts’.

• Competitive Conquesting: Target shoppers who have recently purchased from similar brands. Example: A makeup brand startup targets shoppers who have purchased from the industry's top five largest makeup brands in the last 6-12 months.

• Demographics: Segment shoppers based on demographic data such as age, gender, household income, and other relevant criteria. Example: A luxury skincare brand targets high-income women aged 35-54 with premium product offers that align with their demographic profile.

• Geo-Targeting: Focus on shoppers based on their geographic location. Geo-targeting is powerful and useful for localised campaigns or region-specific promotions. Example: A national gym wants to increase new membership signups at recently opened locations. Their publisher uses geo-targeting to promote new memberships to potential customers within a 15-mile radius of these gyms.

• New, Return, or Lapsed Shoppers: This group differentiates between new, returning, and lapsed customers. Example: A clothing retailer sets up a situation to increase commission if the publisher can convert new or lapsed customers.

How CJ’s Publisher Audience Commissioning Works

While this new feature is easy to use, it requires collaboration between partners to get started. Here’s how to add Publisher Audience Commissioning into your next campaign:

1. Agree on Campaign Parameters: Collaborate with your partner to agree on running a campaign with publisher-passed parameters and decide on the target audience group.

2. Publisher Creates Segment-ID: The publisher generates a passed parameter, known as a Segment-ID (or 'sg'), based on the agreed-upon target group, and shares the exact Segment-ID with the advertiser.

3. Advertiser Sets Up Programme Term: The advertiser creates a Programme Term with Situational Commissioning that includes the Segment-ID and the agreed-upon CPA (Cost Per Action).

4. Campaign Execution: The campaign is launched with the publisher passing the Segment-ID parameter on every applicable click throughout the campaign.

5. Access Campaign Insights: Real-time reporting and budgeting insights are available for both partners in the CJ platform both during and after the campaign, providing transparency and actionable data.

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New to Situational Commissioning? Check out CJ's Support Centre for more resources!

Publishers: Situational Commissioning for Publishers, Advertiser Details and Policies

Advertisers: Getting Started with Situational Commissioning, Situational Commissioning Best Practices (site.com), Create Situations