In the News

Deep Dive: How is the Fintech Industry Shaking Up Performance Marketing?

With the continued rise of card-linked offers (CLO) and the development of apps providing more ways for consumers to manage their finances, what will ...

PMA Announces 2022 Board Of Directors

The Performance Marketing Association (PMA) selected seven new additions to their Board of Directors including CJ's Nicole Ron.

2021 PerformanceIN Top 50

This list provides recognition for exceptional individuals in the performance marketing industry. CJ's SVP of Publisher Development, Kelly Merkel is ...

Live from PI LIVE London 2021 with Ben Fisher on Unlocking the Affiliate Customer Journey

A PI Live chat with CJ's Ben Fisher, Sr. Client Development Director, following his session: ‘Magnifying Return Every Step of the Way: Unlocking the ...

Where is the Next Wave of Innovation Coming From?

At this stage in the pandemic, most brands are continuing to prioritise their marketing activities, however, the focus on marketing spend efficiency ...

Industry Tracking Initiative Launched Showcasing Strength of Channel

Affiliate and partner marketing offers brands a vital opportunity to continue tracking diverse and valuable online publisher sales at a time when the ...

Tracking in a post third-party cookie world

A collaboration between some of the largest affiliate businesses, this guide explains how affiliate marketing tracking works, why it is distinct from ...

Mayuresh Kshetramade, CEO, CJ on the Future of the Partner Marketing Industry

The global CEO of CJ, Mayur Kshetramade, offers valuable - and inspiring! - insights with Affiliate Summit about the current and future state of the ...

Affiliate Marketing Podcast – CJ Affiliate with Linda O’Connell

In this episode of Affiliate Marketing Podcast, Lee-Ann is joined by Linda O’Connell, Senior Vice President of the UK and Ireland for CJ, to talk ...

Three ways brands can play catch-up this holiday season

For teams that have fallen behind during a season when holiday shopping is already underway, the following three strategies will give marketers a ...

PMA Welcomes CJ As Industry Champion Member

CJ joins the Performance Marketing Association (PMA) as an Industry Champion Member and contributes to their Board of Directors and various councils.

Lindsay Alesso, a Senior Client Development Manager at CJ, on how to approach the intricacies of affiliate marketing with clarity

Influencer Business Podcast sits down with CJ's Lindsay Alesso to discuss the intricacies and tactics of affiliate and influencer marketing.

The data behind single and multi-publisher customer journeys

In this report we took a closer look at publishers. How do they affect the buyer’s journey? How do single-publisher and multi-publisher journeys ...

Brands Shouldn’t Press Pause on Advertising Efforts During Pandemic, Study Finds

Epsilon-Conversant and CJ Affiliate found that the majority (62%) of consumers don’t think brands should stop advertising during the Coronavirus ...

Majority (62%) of consumers don’t think brands should stop advertising during coronavirus

Half (48%) of global consumers have received a marketing message in the past two weeks that they felt was poorly timed or inappropriate, new research ...

Amazon Removes Third-Party Vendors From Its Affiliate Program

Starting at the beginning of this month, affiliate networks such as Skimlinks and Sovrn (which acquired VigLink) can no longer send traffic to Amazon ...

Affiliate Marketing: The Adaptable and Accountable Channel

CJ Affiliate president Mayuresh Kshetramade takes a look at the unique capabilities that exist only in affiliate, which make this channel adaptable, ...

How the Performance Marketing Industry is Responding to Coronavirus

 A run-down of some of the leading companies and experts in performance marketing on raising awareness of the global pandemic and supporting partners ...

Retailers Reevaluate their Affiliate Marketing Programs

Dan Sweeney, Group Vice President of Corporate Development, shares how retailers are looking at members in their affiliate marketing networks to ...

Best Practices for Affiliate Marketing on Pinterest

Jessica Woodbury, Director of Content Development, offers tips on how to take advantage of affiliate links on Pinterest.

How Consumers are Changing Affiliate Marketing

Desiree Toto, Director of Product Development, explains how consumer behavior is changing and what marketers can do to adjust.

Three Key Learnings for New Affiliate Marketing Managers

Chris Bass, Senior Content Strategist, shares how success is highly dependent on the development, maintenance, and growth of your network.

Say Goodbye to National E-commerce Borders

Sandrine Thompson, Strategic Insights Director, discusses how smartphones, a growing global middle class and improved online services are opening up ...

Understanding Cross-Device: 3 Things Marketers Need To Know

Today's consumer is device- and channel-agnostic, and switches seamlessly from device to device throughout a given day. Find out what you need to ...

Maximize Affiliate Revenue with Performance Marketing

Affiliate marketing enables web publishers to monetize content - and thousands of site owners are turning to CJ Affiliate to get these revenue ...

Three Predictions for the Affiliate Marketing Industry in 2018

As consumers add more devices and their shopping experiences become more digitally-led, we will continue to see innovation in affiliate to keep pace ...

How Influencer Marketing’s Relationship With Affiliate Will Develop in 2018

Influencer marketing is undoubtedly one of the biggest trends in affiliate marketing. In the last two years, the number of affiliate partnerships ...

Celebrating Women in Affiliate Marketing (Part 1)

Today, on International Women’s Day, we're celebrating women in affiliate marketing, I am excited to bring you a super compilation of interviews. ...

The Amazon Prime Day Effect – How Brands Can Capitalize on the Global Shopping Event

As the mega online shopping event grows in popularity every year, Amazon isn’t the only one reaping the rewards. Prime Day may help to pique consumer ...

Using KPIs that Matter to Achieve Influencer Marketing Success

Affiliate gives brands the transparency and robust tracking they need to measure and truly understand how their influencer efforts are working. The ...

Why Brands Should Look to Affiliate for Global Growth in APAC

With a total population of 3.1 billion people, the Asia Pacific (APAC) region represents the largest opportunity for digital expansion in the world. ...

How to Get the Best from Content Affiliates in 2017

CJ Affiliate Business Development Manager Jessica Woodbury shares tips on how advertisers can best leverage affiliate in 2017.