Junction In the News

Uncover industry thought leadership as CJ Affiliate subject matter experts discuss affiliate marketing with top media outlets.

Brands Shouldn’t Press Pause on Advertising Efforts During Pandemic, Study Finds

Epsilon-Conversant and CJ Affiliate found that the majority (62%) of consumers don’t think brands should stop advertising during the Coronavirus pandemic.

Majority (62%) of consumers don’t think brands should stop advertising during coronavirus

Half (48%) of global consumers have received a marketing message in the past two weeks that they felt was poorly timed or inappropriate, new research from Epsilon-Conversant and CJ Affiliate has revealed.

Amazon Removes Third-Party Vendors From Its Affiliate Program

Starting at the beginning of this month, affiliate networks such as Skimlinks and Sovrn (which acquired VigLink) can no longer send traffic to Amazon and get a cut of transactions, according to sources at many affiliate networks and publishers.

Affiliate Marketing: The Adaptable and Accountable Channel

CJ Affiliate president Mayuresh Kshetramade takes a look at the unique capabilities that exist only in affiliate, which make this channel adaptable, yet accountable, during moments of uncertainty.

How the Performance Marketing Industry is Responding to Coronavirus

 A run-down of some of the leading companies and experts in performance marketing on raising awareness of the global pandemic and supporting partners during this distressing time.

Retailers Reevaluate their Affiliate Marketing Programs

Dan Sweeney, Group Vice President of Corporate Development, shares how retailers are looking at members in their affiliate marketing networks to determine where to allocate their marketing budgets.

Best Practices for Affiliate Marketing on Pinterest

Jessica Woodbury, Director of Content Development, offers tips on how to take advantage of affiliate links on Pinterest.

How Consumers are Changing Affiliate Marketing

Desiree Toto, Director of Product Development, explains how consumer behavior is changing and what marketers can do to adjust.

Three Key Learnings for New Affiliate Marketing Managers

Chris Bass, Senior Content Strategist, shares how success is highly dependent on the development, maintenance, and growth of your network.

Say Goodbye to National E-commerce Borders

Sandrine Thompson, Strategic Insights Director, discusses how smartphones, a growing global middle class and improved online services are opening up international e-commerce opportunities.

How to Ensure the Transparency of Sub-Affiliate Networks for Your Affiliate Programme

Sub-affiliate networks are a common feature in the affiliate marketing world. They offer services to publishers that can make it easier for them to monetise their website – they create a second tier of an affiliate programme – whereas a traditional affiliate network is a mediator between advertisers/merchants and affiliates/publishers.

Understanding Cross-Device: 3 Things Marketers Need To Know

Today's consumer is device- and channel-agnostic, and switches seamlessly from device to device throughout a given day. Find out what you need to know to adapt to this cross-decive behavior. 

Maximize Affiliate Revenue with Performance Marketing

Affiliate marketing enables web publishers to monetize content - and thousands of site owners are turning to CJ Affiliate to get these revenue streams flowing. 

Three Predictions for the Affiliate Marketing Industry in 2018

As consumers add more devices and their shopping experiences become more digitally-led, we will continue to see innovation in affiliate to keep pace with evolving behaviors.

How Influencer Marketing’s Relationship With Affiliate Will Develop in 2018

Influencer marketing is undoubtedly one of the biggest trends in affiliate marketing. In the last two years, the number of affiliate partnerships with influencers has soared.

Celebrating Women in Affiliate Marketing (Part 1)

Today, on International Women’s Day, we're celebrating women in affiliate marketing, I am excited to bring you a super compilation of interviews. Having reached out to numerous fine ladies in our industry, we were pleasantly astounded by the response rate. Within just a few days we ending up interviewing more than 40 ladies from all around the world, working both for giants like Microsoft and Sprint, Uber and Shutterstock, as well as self-employed women who live and love affiliate marketing every day.

The Amazon Prime Day Effect – How Brands Can Capitalize on the Global Shopping Event

As the mega online shopping event grows in popularity every year, Amazon isn’t the only one reaping the rewards. Prime Day may help to pique consumer interest, but the buzz carries over to other brands, which experienced significant revenue growth around the same day last year. In CJ Affiliate’s global network, brands saw an average of 75% year-over-year growth in revenue on Prime Day.

Using KPIs that Matter to Achieve Influencer Marketing Success

Affiliate gives brands the transparency and robust tracking they need to measure and truly understand how their influencer efforts are working. The problem? Affiliate marketers get stuck comparing results from influencer campaigns to those of traditional affiliates like coupon and loyalty publishers. The fact is that affiliate teams need to look at a different set of considerations and KPIs to achieve influencer marketing success.

Why Brands Should Look to Affiliate for Global Growth in APAC

With a total population of 3.1 billion people, the Asia Pacific (APAC) region represents the largest opportunity for digital expansion in the world. For brands looking to capitalize on this opportunity, affiliate marketing is an effective channel for driving global brand growth. 

How to Get the Best from Content Affiliates in 2017

CJ Affiliate Business Development Manager Jessica Woodbury shares tips on how advertisers can best leverage affiliate in 2017.