We're proud to announce that CJ and The North Face have won Gold for Best Use of Data and Insights at the 2025 UK Performance Marketing Awards (PMA)!
This award celebrates more than a standout campaign — it recognises the power of strategic data application, creativity, and partnership. Together with The North Face, we unlocked £27 million in revenue by building a comprehensive, insight-driven affiliate strategy that stretched across markets, product lines, and customer journeys.
🏆 Highlights from the Award-Winning Strategy:
- +32% YoY revenue growth — without increasing budget.
- +46% growth in emerging markets, reducing regional dependency.
- 11:1 ROAS, surpassing the original goal.
- +29% Sales in backpacks & kids merchandise, powered by product-level commissioning.
- +34 High-performing publishers onboarded — including standout partners like Revolut, Lyst, and Clearpay.
🚀 Moving Forward, Together
This wasn’t just data for data’s sake. Our approach fused:
- Multi-layered analytics across brand, platform, and market data sets,
- Country-level customisation for hyper-targeted activation,
- Full-funnel engagement models (CPA, CPC, tenancy),
- And tech-powered attribution and tracking using CJ's latest innovations.
👏 Thank You
To our partners at The North Face, thank you for trusting us to turn data into action. To the PMA judges and Hello Partner, thank you for recognising the bold and meticulous work behind this collaboration.
And to every data-obsessed marketer out there: this is your sign that the next era of performance growth is built on insight, strategy, and fearless experimentation.
See the full list of winners and learn more.
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