As marketers, we're all too familiar with the 'funnel'. Originally introduced way back in 1898, it's evolved a few times over the last century, but ...

Partner marketing is affiliate marketing. Playful semantics do not change what is true and what has been true for the last 20+ years - this industry ...

For brands to intelligently invest, it is important for them to truly understand the value each channel delivers. To find the answer, the CJ ...

CJ has been recognised as the #1 Affiliate Marketing Vendor by Internet Retailer with the highest number of IR Top 1000 clients choosing CJ as their ...

Watch this on-demand video presentation, filmed live at PI: Live in London, for insight on understanding - and measuring - affiliate customer value. ...

To prove affiliate’s incrementality, CJ leveraged its powerful audience insights to compare affiliate customer behaviour, versus non-affiliate ...

WHITEPAPER A Study of Affiliate Incrementality With more than 21 million retail consumers and 5.5 million transactions analysed, this is the largest ...