How a channel facing challenges sparked 64% revenue growth in just five months ?
Affiliate wasn’t centre stage anymore. Tracking had a few bumps, sales growth had slowed, and partners were exploring elsewhere. The perfect moment for CJ to step in to bring fresh energy and drive results forward
By early 2025, Pizza Hut UK’s affiliate channel was contributing just 4% of e-commerce revenue. That’s less than half the industry benchmark. Internally, confidence was fading. Externally, partners were losing interest. It wasn’t just underperforming. Affiliate was in danger of being deprioritised entirely.
So, with CJ’s help, the team hit reset.
A full-scale reboot, not just a platform switch
When Pizza Hut UK made the decision to partner with CJ, the goal wasn’t continuity. It was transformation.
CJ started with a deep technical audit and fixed the core issue: attribution. Server-to-server tracking, universal tag tech, and in-app batching were rolled out to restore visibility and performance data.
That opened the door to reactivating high-potential partners (such as TopCashback and Valuedynamx) and rebuilding trust across the ecosystem.
From flat to full-funnel
With tracking integrity restored, CJ helped Pizza Hut shift from tactical execution to strategic growth
That meant:
- Rebuilding the partner base from the ground up
- Onboarding 77 new publishers across students, closed user groups, and employee benefit schemes
- Introducing a new KPI framework to align affiliate with business-wide goals
CJ also secured tenancy budget and exclusive voucher placements, giving Pizza Hut prime visibility with high-intent audiences.
The results? Big. Fast. Measurable.
Five months post-relaunch, the affiliate channel looked radically different:
- 64% year-on-year revenue growth (Jan–May 2025)
- 156% above ROAS target in the first month
- Channel share doubled, from 4% to 10%
- 100% of paused partners reactivated
- 46% month-on-month traffic growth between March and April
These weren’t short-term gains. They were the result of a connected, diversified, and strategically aligned affiliate model.
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Read the full case study for a deeper look at the transformation strategy, vertical mix, and performance data.
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