Most Recent

CJ Wins Global Excellence at the Performance Marketing Awards 2022

Alongside Dell, CJ has won the Global Excellence award at the Performance Marketing Awards (PMAs) 2022. Additionally, CJ’s Raman Gill was crowned ...

19 May, 2022
New Advertisers Launched in Q1 of 2022

In Q1 of 2022,  we welcomed 168 new global advertisers to the CJ network! Click on the logo of each advertiser below to visit their website. If ...

25 Apr, 2022
Affiliate Customer Journey Data Enhancements: Promotional Model & Property

When we launched Affiliate Customer Journey reporting on-demand for all advertisers and publishers last year, we were ecstatic to provide the ...

CJ Shortlisted for 10 Performance Marketing Awards in 2022

CJ has been shortlisted for 10 Performance Marketing Awards (PMAs) in 2022. The UK-based awards celebrate excellence within performance marketing. ...

5 Apr, 2022
Deep Dive: How is the Fintech Industry Shaking Up Performance Marketing?

With the continued rise of card-linked offers (CLO) and the development of apps providing more ways for consumers to manage their finances, what will ...

14 Mar, 2022
eharmony Leans on CJ's Growth Consultant Team to Run Successful Search Strategies

Online dating platform, eharmony, leverages the CJ platform and CJ’s Growth Consultant team to maximize their opportunity with affiliate customers ...

14 Mar, 2022
How to Craft an Attractive Affiliate Program Description

The CJ network is an expansive ecosystem that’s constantly growing and evolving, offering both advertisers and publishers countless opportunities for ...

14 Mar, 2022
CJ's Female Leaders Share Their Journey to the Top

With a 67% female executive leadership team, EVERY day is International Women’s Day at CJ. This culture of women in leadership extends beyond our ...

8 Mar, 2022
2021 Q4 Performance Lookback

Online shopping plays a larger role in consumers' lives than ever before, accounting for nearly US$5 trillion in global sales. On the heels of 2020’s ...

New Advertisers Launched in Q4 of 2021

Like most of us this January, we’re looking back on 2021 (specifically Q4) and organising the 167 newly joined global advertisers to CJ! Click on the ...

20 Jan, 2022
2021 Q4 Peak Shopping Benchmarks

2021 Q4 Peak Shopping Benchmarks   CJ knows that both advertisers and publishers need comparative data to understand how their affiliate programs are ...

CJ’s 2021 Year in Review

Another year has gone by and my, oh, my, what a blur it’s been. Despite another year of pandemic life, we still found so much to celebrate - whether ...

PMA Announces 2022 Board Of Directors

The Performance Marketing Association (PMA) selected seven new additions to their Board of Directors including CJ's Nicole Ron.

22 Dec, 2021
Make the Most of Your Affiliate Program with CJ

Growth happens when you reach the right customers at the right time, and running your affiliate program is easier with CJ by your side. Join our ...

The Billion Euro Customer Journey: Analysing and Optimising Affiliate’s Impact

Every customer journey is unique. So, how can advertisers and publishers optimise these journeys to turbo-charge basket value, conversion rates, and ...

A Pulse on Peak Week & Q4 2021’s Hottest Categories

With stores reopened and shoppers able to buy in-store again this year, it’s been hard to know just how much Q4 shopping would stay online for Black ...

2021 PerformanceIN Top 50

This list provides recognition for exceptional individuals in the performance marketing industry. CJ's SVP of Publisher Development, Kelly Merkel is ...

25 Nov, 2021
Live from PI LIVE London 2021 with Ben Fisher on Unlocking the Affiliate Customer Journey

A PI Live chat with CJ's Ben Fisher, Sr. Client Development Director, following his session: ‘Magnifying Return Every Step of the Way: Unlocking the ...

22 Nov, 2021
How CJ'ers are Shopping for the Festive Season in 2021

We love thinking about consumer trends. So we thought it would be fun to invite CJ'ers from across the globe (aka some of the savviest consumers we ...

Brands Should Be Using Customer Journey Data to Win Q4 - Here’s How

Making a list and checking it twice? Make sure to add CJ’s in-platform Affiliate Customer Journey data to your list for a successful Q4 shopping ...

Where is the Next Wave of Innovation Coming From?

At this stage in the pandemic, most brands are continuing to prioritise their marketing activities, however, the focus on marketing spend efficiency ...

16 Nov, 2021
Social Media Engagement Rate Metrics are Now Available in Recruit Partners

Recruit new partners and reach new customers using the metrics that matter. We’re thrilled to announce that social media Engagement Rate metrics ...

Industry Tracking Initiative Launched Showcasing Strength of Channel

Affiliate and partner marketing offers brands a vital opportunity to continue tracking diverse and valuable online publisher sales at a time when the ...

2 Nov, 2021
Tracking in a post third-party cookie world

A collaboration between some of the largest affiliate businesses, this guide explains how affiliate marketing tracking works, why it is distinct from ...

1 Nov, 2021
Mayuresh Kshetramade, CEO, CJ on the Future of the Partner Marketing Industry

The global CEO of CJ, Mayur Kshetramade, offers valuable - and inspiring! - insights with Affiliate Summit about the current and future state of the ...

25 Oct, 2021
New Advertisers Launched in Q3 of 2021

The best thing about autumn? Watching the leaves turn and new advertisers! In Q3 of 2021, 168 new global advertisers turned over a new leaf and ...

22 Oct, 2021
Affiliate Marketing Podcast – CJ Affiliate with Linda O’Connell

In this episode of Affiliate Marketing Podcast, Lee-Ann is joined by Linda O’Connell, Senior Vice President of the UK and Ireland for CJ, to talk ...

21 Oct, 2021
Three ways brands can play catch-up this holiday season

For teams that have fallen behind during a season when holiday shopping is already underway, the following three strategies will give marketers a ...

19 Oct, 2021
PMA Welcomes CJ As Industry Champion Member

CJ joins the Performance Marketing Association (PMA) as an Industry Champion Member and contributes to their Board of Directors and various councils.

19 Oct, 2021
Lindsay Alesso, a Senior Client Development Manager at CJ, on how to approach the intricacies of affiliate marketing with clarity

Influencer Business Podcast sits down with CJ's Lindsay Alesso to discuss the intricacies and tactics of affiliate and influencer marketing.

2 Oct, 2021
Publisher Insight into the Customer Journey Is a Partnership Game-Changer

In August 2021, we introduced Affiliate Customer Journey reporting for advertisers on-demand, and now, we’re launching Affiliate Customer Journey for ...

CJ Shortlisted for 7 International Performance Marketing Awards in 2021

CJ has been shortlisted for seven International Performance Marketing Awards (IPMAs) in 2021. The IPMAs, hosted by industry thought leader, ...

22 Sep, 2021
New Advertisers Launched in Q2 of 2021

Hot advertisers have been keeping cool in the shade of the CJ network umbrella! In Q2 of 2021 we welcomed 212 new global advertisers. Click on the ...

21 Sep, 2021
Q4 Shopping Intelligence Report

With performance marketing getting more recognition due to its strong growth throughout the pandemic, we can't shake the feeling that all eyes will ...

See & Showcase Social Media Metrics in Platform, Powered by CreatorIQ

CJ’s partnership with CreatorIQ is in full bloom - CJ clients can now harness CreatorIQ’s unparalleled social reach metrics through CJ’s Recruit ...

Preventing, Identifying, & Taking Action Against Fraud

We’re on a mission to make sure that everyone in the CJ community has a fruitful and positive experience - and part of that is preventing and ...

18 Aug, 2021
What to Expect at CJU21 Virtual Connect: Session Lineup

Take a peek at the CJU21 Virtual Connect session lineup and get excited for a virtual experience featuring thought leadership from industry experts ...

New Advertisers Launched in Q1 of 2021

Hello there! Advertisers have been growing like ivy over the CJ Affiliate network! In Q1 of 2021 we welcomed 186 new global advertisers. Click on the ...

10 Aug, 2021
The data behind single and multi-publisher customer journeys

In this report we took a closer look at publishers. How do they affect the buyer’s journey? How do single-publisher and multi-publisher journeys ...

27 Jul, 2021
Affiliate Prime Day Promotions See Success

Grabbing a 'prime' opportunity to kick off summer shopping, the affiliate channel competed with Amazon’s Prime Day, growing affiliate revenue 17% ...

Gain On-Demand Insight into the Affiliate Customer Journey

We’ve all heard it: There’s an imperative need to understand customer shopping behaviour beyond just looking at transactions. (And for good reason!) ...

30 Jun, 2021
CJ’ers Recommend: 6 Things to Watch to Celebrate Pride

In honor of Pride Month, CJ associates shared their favourite films and TV series with LGBTQ+ stories, themes, and characters. Get your remote ready ...

29 Jun, 2021
CJ wins Global Excellence at the Performance Marketing Awards 2021

Alongside AT&T and RevLifter, CJ Affiliate has won the Global Excellence award at the Performance Marketing Awards (PMAs) 2021. Further, CJ was ...

22 Jun, 2021
Demystifying the App Ecosystem with Button

In the last 12 months, we've seen mobile engagement surpass desktop usage for the first time ever. With apps being such an intrinsic part of the ...

Prime Day Kicks off Summer Shopping

Curious to know how Prime Day 2021 will impact the affiliate channel? CJ’s got you covered! We’ll be sharing Prime Day 2021 network performance next ...

CJ ❤ Publishers and This is How We Show It

If you’re a publisher, we hope you know just how dedicated we are to you and your success. If you appreciate our partnership, please consider giving ...

7 Jun, 2021
CJ Shortlisted for 12 Performance Marketing Awards

CJ Affiliate has been shortlisted for 12 Performance Marketing Awards (PMAs) in 2021. The UK-based awards celebrate excellence within performance ...

27 May, 2021
Associate Spotlight: London's Lizzy Mackay Shines Bright

London-based Sr. Publisher Development Manager, Lizzy Mackay is a real go-getter. Voted CJ's 'Up & Comer of the Year' in 2020, her enthusiasm, ...

27 May, 2021
Incubeta NMPi: Affiliate Publishers in Conversation

CJ catches up with Incubeta NMPi's Partnerships Manager, Callum Kennelly, to talk minimising risk via the performance channel, harnessing data and ...

18 May, 2021
Introducing CJ Spotlight: A New Way to Share Our Expertise with You

At CJ, relationships grow where great people meet great products. We’re excited to announce a new platform feature that allows us to share our ...

Your 3 Step Formula to Achieve & Measure High ROI Influencer Partnerships

There’s a simple equation for achieving more with your influencer partnerships and making them the high-ROI campaigns of your dreams. In this ...

Spring Cleaning in CJ: The Home Edit Edition

Much like spring cleaning, you can declutter, organise, and optimise your CJ account to make it easier to run your program and set yourself up for ...

14 May, 2021
Student Beans: Affiliate Publishers in Conversation

With an expert understanding of the Gen Z student demographic, CJ Affiliate caught up with global student loyalty and marketing platform Student ...

27 Apr, 2021
Five Areas to Innovate Your Affiliate Program

A lot goes into managing an affiliate program and the opportunities for growth can feel endless.  To zoom in on the best ways to move the needle, we ...

Plug into Growth with CJ's Ecommerce Plugins

With the recent surge in ecommerce, brands are looking for easy ways to expand their global reach and to tap into opportunities presented by the new ...

20 Apr, 2021
Increasingly: Affiliate Publishers in Conversation

A respected thought leader on the future of retail and e-commerce, we catch-up with Increasingly's CEO and Co-Founder Sri Sharma. Here, Sri gives his ...

25 Mar, 2021
Google's Plan to Stop Cross-Site Tracking

In a bold privacy-first move, Google recently announced plans to cease cross-site tracking. On March 3rd, citing privacy concerns and an interest in ...

CJ London March Through March for YoungMinds

With a general easing of lockdown restrictions expected throughout the four UK nations in 2021, CJ’s team in London are gearing-up for a number of ...

1 Mar, 2021
Peak Shopping 2020: Experts Weigh in on a Prolonged Pandemic Peak Season

Junction Live host and Global VP of Marketing at CJ Affiliate, Nicole Ron is joined by Jessica Spira from Ziff Media Group, Amar Shah from Affirm, ...

CJ & CreatorIQ Partner to Elevate Award-Winning Content & Influencer Marketing Solutions

CJ continues to push the boundaries of tech and expertise to connect brands worldwide with the full spectrum of content and influencer personas as we ...

CJ & Button Partner to Transform Affiliate into an App Acquisition Channel

Global companies such as Albertsons and Overstock leverage reach of new CJ and Button partnership. We're thrilled to announce a new strategic ...

12 Feb, 2021
New Advertisers Launched in Q4 of 2020

What do you get for the performance marketing platform that has everything? How about 185 new global advertisers! Q4 was shockingly good to us in ...

11 Feb, 2021
7 Steps to Create a Plan for a Successful 2021

We made it! It’s finally 2021, and with a new year, comes new opportunities to grow and develop your affiliate program. Cultivate a winning approach ...

Valentine's Day in the Time of Covid

Valentine’s Day in these wild, modern times is a very important shopping event for retailers. Read on for CJ’s take on what shoppers will be looking ...

A Look Back at 2020’s Peak Shopping Performance

With online shopping playing a larger role in consumers' lives than ever before, expectations heading into this year’s peak shopping period were ...

How to Put Your Best Foot Forward & Gain New Finance Partners

Due to intense regulations in the financial industry, financial advertisers are known to be very selective when it comes to adding publishers to ...

Advertiser Growth Checklist: Build, Optimise, & Maintain Your Program

It’s hard to reach new heights if you don’t hold yourself accountable to an action plan. Luckily, we’ve done the work for you this time with our ...

Tap into New Revenue Through Global Shopping Events in 2021

The new year brings new opportunities to expand your growth internationally and reach new customers. Whether you’re a publisher looking for ways to ...

2021 Global Holiday and Retail Event Calendar: Must Know Dates

Well, we made it to 2021. While the vibes may not seem so different from 2020 just yet, we’re feeling surprisingly optimistic! To focus on the year ...

CJ Affiliate’s 2020 Year in Review

It’s hard to believe 2020 is now in the rear-view mirror - a year that challenged us all beyond what we thought conceivable. In March, alongside the ...

Travel Sector Outlook: Road to Recovery in 2021

The COVID-19 pandemic brought the world to a screeching halt and the travel, tourism, and hospitality sector has been among the worst affected. Due ...

Network Pulse: 2020 Q4 Peak Shopping

This year shoppers began their online gift buying far earlier and with more enthusiasm than ever before. CJ Affiliate takes a look at 2020’s Q4 peak ...

New Partners Are Only a Step Away with CJ’s New Recruit Partners Tool

Partnership development is a labour of love - we believe smart, intuitive, and flexible product design goes the distance in making your job easier. ...

2020 IPMA Wins Highlight a Campaign That’s All About Connection

CJ Affiliate won two awards at the 2020 International Performance Marketing Awards (IPMAs). The IPMAs, hosted by industry thought leader, ...

3 Dec, 2020
2020 Q4 Peak Shopping Benchmarks

In a year of disruption and change, it feels familiar to focus on and anticipate the collective experience that is the winter peak shopping season. ...

COVID-19: A Look at Affiliate Performance in Turbulent Times

Since the start of the pandemic, CJ has published the COVID-19 Network & Consumer Trends Report, an interactive view into consumer shopping ...

A Study of Affiliate Customer Journeys

Executive Summary In CJ Affiliate’s whitepaper on Affiliate Incrementality we found that affiliate’s presence in the path-to-purchase produces 88% ...

RS Components Wins Competitive Market Share with Incentive Publishers

Through a strategy fronted by the tactical use of cashback rates and adjustments to their referral window, RS Components managed to break their ...

17 Nov, 2020
2020 Holiday Intelligence Report

To overcome the economic impact of the Coronavirus, affiliate programs this year have had to pivot to meet demand. The million-dollar question for ...

Norton’s APAC Expansion with CJ Affiliate Results in Major Growth

Norton, global leader in cyber safety and security, worked with CJ Affiliate to expand into the APAC region and experienced growth in sales, new ...

12 Nov, 2020
Digital Mojito: Affiliate publishers in conversation...

With Covid-19 impacting business the world-over, CJ Affiliate caught up with Josh Littler, co-founder of digital marketing agency and affiliate ...

12 Nov, 2020
New Advertisers Launched in Q3 of 2020

All aboard! In Q3 2020 we launched 202 new advertisers in the CJ Affiliate Network. Now that's a fleet! Click on the logo of each Advertiser below to ...

12 Nov, 2020
Here's How to Optimise Your Affiliate Program for Growth This Q4

In order for your affiliate program to reach its full potential during an important shopping season like Q4, it’s crucial that it’s attractive to ...

CJ'ers Celebrate Black History Month 2020

Black History Month is celebrated in the UK and parts of Europe in October. During the month, we celebrate the history, achievements, significance ...

30 Oct, 2020
CJU20 Digital Series: How COVID-19 Will Reshape Q4 Peak Shopping 2020

There are many new factors for publishers to consider heading into the peak shopping season and this session recording from the CJU20 Digital Series ...

PerformanceIN 50: CJ’s Kate Knight and Aayush Bagadiya Recognised

The annual PerformanceIN 50 list has been released for 2020, recognising CJ Affiliate’s Kate Knight and Aayush Bagadiya. PerformanceIN.com’s list ...

22 Oct, 2020
Webravo: Affiliate publishers in conversation...

Born from a business trip to California, USA during a particularly bad year of wildfires, Green Friday is just one example of Webravo's focus on ...

21 Oct, 2020
How COVID-19 Will Reshape Peak Shopping 2020: A Primer for Publishers

It goes without saying that the pandemic has changed nearly every aspect of life in 2020. The affiliate industry is no exception, and with Q4 already ...

Making the Most of Affiliate in Google’s Messy Middle

As marketers, we're all too familiar with the 'funnel'. Originally introduced way back in 1898, it's evolved a few times over the last century, but ...

Craft the Perfect Investment Proposal & Get Brands to Say 'Yes!'

Now we're in Q4 and with a new year quickly approaching, advertisers are in the thick of planning for peak shopping seasons. Layer on a global ...

CJU20 Digital Series Encore for Europe Preview

The thing that makes us most excited about hosting a digital CJU? The ability to spread the magic further and wider, including more of our global ...

24 Sep, 2020
CJU20 Digital Series 2 Preview

No need to pack a bag or board a plane to Santa Barbara—our highly-anticipated annual client conference, CJU, is combined with the comforts of home ...

21 Sep, 2020
CJ's Peak Trading Checklist: Get Started Now

The peak trading period is a 'make or break' time for retailers, and this year it will be impacted by the offline-to-online shopping shift brought ...

The Results are In! Announcing the 2020 CJ Ambassadors

It’s that time of year, pandemic or not: our fourth annual CJ Ambassador Program has come and gone, bringing us a new class of CJ Ambassadors! This ...

16 Sep, 2020
CJU20 Series 1 Preview

For over 20 years, we’ve hosted our annual client conference, CJU, in sunny Santa Barbara, California, USA. This year, we’re excited to bring the ...

9 Sep, 2020
Associate Spotlight: Client Development Director Jason Codrington Wears All the Hats

London-based Client Development Director, Jason Codrington, has only been with CJ for a little over a year and a half, but he's about to go down in ...

7 Sep, 2020
New Advertisers Launched in Q2 of 2020

Do you believe in too much of a good thing? We certainly don't. In Q2 of 2020 we launched 166 global advertisers in the CJ Affiliate network and ...

7 Sep, 2020
Your Questions About Recruitment, Answered

In a year when business growth is more important than ever before, recruiting new publishers into your affiliate program is a no-brainer. We truly ...

Major Service Provider Increases Return & Efficiency with CJ's Affiliate Customer Journey Reporting

A global home and business services brand leveraged CJ’s Affiliate Customer Journey reporting to diversify media partners which resulted in increased ...

7 Sep, 2020
Button Weighs In: What Apple’s IDFA Opt-In Overhaul Means for Affiliate

Apple has been at it again, this time announcing updated tracking prevention and privacy measures that impact mobile ad targeting and in-app ...

Consumer Electronics Brand Sees Big Growth from Recruitment & Activation

A new-to-affiliate consumer electronics advertiser leverages CJ Affiliate to recruit and activate publishers to grow revenue internationally, ...

17 Aug, 2020
Announcing the CJU20 Digital Series

We're taking the best of CJU out of the venue and into your home! The CJU20 Digital Series is a virtual event featuring three half-days of thought ...

12 Aug, 2020
Reignite Brick & Mortar with Site to Store Offers

Throughout the COVID-19 pandemic, there’s no denying that brands with a strong brick and mortar presence have been severely impacted by stay-at-home ...

Upsellit: Affiliate publishers in conversation...

At just over halfway through the year, 2020 has been... different. CJ Affiliate caught-up with Rich Greenwell, Upsellit's Commercial Director to ...

10 Jul, 2020
Steps Towards a More Equitable and Inclusive CJ Affiliate

If you follow CJ Affiliate on social media, you may have seen the statement we shared in response to the social justice movement that’s currently ...

16 Jun, 2020
Brands Shift Search Budget to Affiliate and See Major Success with TM+ Publishers

As brands revisit marketing strategies to best meet consumer needs during the COVID-19 pandemic, budget has shifted from more expensive channels to ...

Match Your Amazon Links to New Retailers with FMTC

Data feed aggregator, FMTC, has been a staple in affiliate since 2007 when they set out to solve a big problem they saw in the industry. Publishers ...

2 Jun, 2020
Product Discovery, Improved! CJ's New Product Search API

It’s an ongoing mission at CJ to improve everyday operations for our advertisers and publishers and to provide richer data sets to optimize ...

Behind the Scenes with the Team that Keeps the CJ Network Fraud-Free

We tend to make a lot of analogies to describe CJ's Network Quality team: they're network watchdogs, the internet police, or affiliate detectives.  ...

2 Jun, 2020
Why Brands Should Still Have a Content and Influencer Strategy Right Now

What’s going on with your content and influencer strategy these days? I'm here to tell you that you should still have one (we'll get into why below) ...

How Amazon Commission Cuts Present a Prime Opportunity for Publishers

With the announcement of widespread changes to the Amazon Associates Programme, including 66% cuts to affiliate commissions on average, there is an ...

IAB: UK affiliate spend grows by 8.4%

New research from IAB UK and PwC reveals affiliate spend in the UK by advertisers increased by 8.4% in 2019, compared with 2018. This reflects the ...

6 May, 2020
Consumer research: Brands should continue advertising during Covid-19

Right now, during this global pandemic, the majority of consumers do want to receive adverts from brands, but many – including just over half of US ...

Brands Shouldn’t Press Pause on Advertising Efforts During Pandemic, Study Finds

Epsilon-Conversant and CJ Affiliate found that the majority (62%) of consumers don’t think brands should stop advertising during the Coronavirus ...

14 Apr, 2020
Majority (62%) of consumers don’t think brands should stop advertising during coronavirus

Half (48%) of global consumers have received a marketing message in the past two weeks that they felt was poorly timed or inappropriate, new research ...

9 Apr, 2020
Amazon Removes Third-Party Vendors From Its Affiliate Program

Starting at the beginning of this month, affiliate networks such as Skimlinks and Sovrn (which acquired VigLink) can no longer send traffic to Amazon ...

6 Apr, 2020
Affiliate Marketing: The Adaptable and Accountable Channel

CJ Affiliate president Mayuresh Kshetramade takes a look at the unique capabilities that exist only in affiliate, which make this channel adaptable, ...

6 Apr, 2020
How the Performance Marketing Industry is Responding to Coronavirus

 A run-down of some of the leading companies and experts in performance marketing on raising awareness of the global pandemic and supporting partners ...

1 Apr, 2020
CJ Shortlisted for 12 Performance Marketing Awards

CJ Affiliate has been shortlisted for 12 Performance Marketing Awards (PMAs) in 2020. The UK based awards celebrate excellence within performance ...

12 Mar, 2020
The 10 Core Principles of Managing a Global Affiliate Programme

Global expansion remains one of the most popular strategies for driving growth within the affiliate channel. During my nine years in the industry, ...

Lacoste Grows Key Content Relationships after Migration to CJ

Lacoste selected CJ to devise and execute a multi-pronged content strategy focused on building the high-end retail brand in order to drive adoption ...

18 Feb, 2020
Partner Marketing vs Affiliate Marketing: Setting the Record Straight

Partner marketing is affiliate marketing. Playful semantics do not change what is true and what has been true for the last 20+ years - this industry ...

Affiliate Shoppers Drive 88% More Revenue

For brands to intelligently invest, it is important for them to truly understand the value each channel delivers. To find the answer, the CJ ...

23 Jan, 2020
Use Situational Commissioning to Create Data-Driven Affiliate Strategies

For advertisers and publishers alike, data-enriched insights can lead to better business results and stronger, more creative partnerships. Last year, ...

19 Dec, 2019
Podcast: What happens when an affiliate programme suddenly closes?

Affiliate marketing is built on relationships. Relationships between publishers, advertisers, networks and consumers themselves. But what happens ...

18 Dec, 2019
CJ Affiliate is Ranked #1 by the IR Top 1000

CJ has been recognised as the #1 Affiliate Marketing Vendor by Internet Retailer with the highest number of IR Top 1000 clients choosing CJ as their ...

10 Dec, 2019
Convenience arms race as tools and content help brands win during 'Peak Week'

New research from CJ Affiliate has found that sales via browser tools like Honey and Piggy have increased by 349% year-on-year. As retail brands face ...

The Consumer Megatrends Shaping the Peak Retail Season

Watch this on-demand presentation to understand the consumer shopping trends that will shape the peak retail period leading up to 2020. Recorded live ...

Autodesk Leverages CJ Affiliate for Successful APAC Expansion

CJ Affiliate helps drive successful expansion into the Asia Pacific region for world leader in design software.   Results at a Glance: The Autodesk ...

13 Nov, 2019
Measuring Affiliate Customer Value. The What. The Why. The ROI.

Watch this on-demand video presentation, filmed live at PI: Live in London, for insight on understanding - and measuring - affiliate customer value. ...

5 Nov, 2019
Report: Affiliate Marketing is Incremental

To prove affiliate’s incrementality, CJ leveraged its powerful audience insights to compare affiliate customer behaviour, versus non-affiliate ...

CJ Affiliate wins 2 International Performance Marketing Awards in 2019

CJ Affiliate has won two awards at the International Performance Marketing Awards (IPMAs) 2019. The affiliate network won Best Managed Affilitate ...

A Study of Affiliate Incrementality

WHITEPAPER A Study of Affiliate Incrementality With more than 21 million retail consumers and 5.5 million transactions analysed, this is the largest ...

21 Oct, 2019
Christmas to offer salvation for brands suffering from poor summer sales

New report reveals Christmas sales could see double or triple revenue and orders growth, but marketers need to streamline the whole customer journey ...

Mayur Kshetramade Named President of CJ Affiliate

As you may have already heard, as part of data company Epsilon, CJ Affiliate was recently acquired by Publicis Groupe and will now operate under the ...

9 Aug, 2019
Leveraging the Network Effect for Global Expansion

Publishers and advertisers are constantly on the lookout for methods of increasing their sales or leads. From CJ Affiliate’s perspective - there are ...

Global Savings Group: Affiliate publishers in conversation...

With almost a decade working in the affiliate industry, CJ Affiliate caught up with Gabriel Akin, director of business development and marketing UK ...

28 May, 2019
How will voice technology reshape the affiliate ecosystem?

  "Hey Google, please tell me how my affiliate programme did last week." "Sure, let me look into that for you." "Last week, your affiliate programme ...

17 May, 2019
CJ Affiliate and Debenhams crowned Best Managed Affiliate Programme

Alongside Debenhams, CJ Affiliate has won the Best Managed Affiliate Programme award at the Performance Marketing Awards (PMAs) 2019.   The network ...

Fanatics and NMPi Leverage Dynamic Data via Paid Search to Grow Revenue through Affiliate

Fanatics, the leading e-commerce partner for the world’s top sports brands, leverages data through CJ Affiliate and publisher NMPi to dynamically ...

1 May, 2019
Affiliate economics: Why supply and demand fails for affiliates

I love the affiliate industry and the people in it. Their drive and creativity are part of what has kept me working in this channel for the last ...

Affiliate Network versus SaaS: Weighing Up Cost, Recruitment, and 'The Network Effect'

Over the last 20 years, affiliate marketing has evolved substantially in terms of the number of publishers and service providers available to brands. ...

Retailers Reevaluate their Affiliate Marketing Programs

Dan Sweeney, Group Vice President of Corporate Development, shares how retailers are looking at members in their affiliate marketing networks to ...

18 Mar, 2019
Best Practices for Affiliate Marketing on Pinterest

Jessica Woodbury, Director of Content Development, offers tips on how to take advantage of affiliate links on Pinterest.

18 Mar, 2019
How Consumers are Changing Affiliate Marketing

Desiree Toto, Director of Product Development, explains how consumer behavior is changing and what marketers can do to adjust.

18 Mar, 2019
Three Key Learnings for New Affiliate Marketing Managers

Chris Bass, Senior Content Strategist, shares how success is highly dependent on the development, maintenance, and growth of your network.

18 Mar, 2019
Say Goodbye to National E-commerce Borders

Sandrine Thompson, Strategic Insights Director, discusses how smartphones, a growing global middle class and improved online services are opening up ...

18 Mar, 2019
How to Ensure the Transparency of Sub-Affiliate Networks for Your Affiliate Programme

Sub-affiliate networks are a common feature in the affiliate marketing world. They offer services to publishers that can make it easier for them to ...

18 Mar, 2019
Understanding Cross-Device: 3 Things Marketers Need To Know

Today's consumer is device- and channel-agnostic, and switches seamlessly from device to device throughout a given day. Find out what you need to ...

18 Mar, 2019
Maximize Affiliate Revenue with Performance Marketing

Affiliate marketing enables web publishers to monetize content - and thousands of site owners are turning to CJ Affiliate to get these revenue ...

18 Mar, 2019
Three Predictions for the Affiliate Marketing Industry in 2018

As consumers add more devices and their shopping experiences become more digitally-led, we will continue to see innovation in affiliate to keep pace ...

18 Mar, 2019
How Influencer Marketing’s Relationship With Affiliate Will Develop in 2018

Influencer marketing is undoubtedly one of the biggest trends in affiliate marketing. In the last two years, the number of affiliate partnerships ...

18 Mar, 2019
Celebrating Women in Affiliate Marketing (Part 1)

Today, on International Women’s Day, we're celebrating women in affiliate marketing, I am excited to bring you a super compilation of interviews. ...

18 Mar, 2019
The Amazon Prime Day Effect – How Brands Can Capitalize on the Global Shopping Event

As the mega online shopping event grows in popularity every year, Amazon isn’t the only one reaping the rewards. Prime Day may help to pique consumer ...

18 Mar, 2019
Using KPIs that Matter to Achieve Influencer Marketing Success

Affiliate gives brands the transparency and robust tracking they need to measure and truly understand how their influencer efforts are working. The ...

18 Mar, 2019
Why Brands Should Look to Affiliate for Global Growth in APAC

With a total population of 3.1 billion people, the Asia Pacific (APAC) region represents the largest opportunity for digital expansion in the world. ...

18 Mar, 2019
Financial Services Brand Grows Lead Quality & Incremental Sales with CJ

A well-known financial services brand leveraged CJ Affiliate’s VIP Influencer Campaigns to connect with targeted influencers to grow lead quality and ...

31 Jan, 2019
Fortune 500 Retailer Drives Incremental Revenue using CJ Customer-Level Omni-Channel Insights

A Fortune 500 retailer drives significant, incremental revenue by leveraging CJ’s Affiliate Customer Insights to understand offline consumer ...

31 Jan, 2019
IHG Leverages CJ to Shift Consumer Perception and Increase Direct Bookings

With an increasing cost of sale due to consumer booking behaviour shifting to a reliance on third party vendors, InterContinental Hotels Group looked ...

31 Jan, 2019
Lucky Brand Increases Traffic & Engagement through CJ's VIP Influencer Campaigns

Premium denim and apparel company, Lucky Brand, leverages the CJ Affiliate VIP Influencer Campaigns to connect with key influencers to drive ...

31 Jan, 2019
Lifestyle Blogger Sees Revenue Growth through Audience Expansion

Lifestyle blogger Jo-Lynne Shane gained new advertisers, increased publisher commissions, and boosted ad sales revenue after a CJ Content-Certified ...

31 Jan, 2019
Online Design Marketplace Connects with Influencers to Drive Targeted Traffic

An online design marketplace increased brand engagement and sales by employing CJ's Content Solution and the VIP Influencer Campaign to drive ...

31 Jan, 2019
Finance Content Publishers Forge New Relationships, Increase Revenue

Finance content publishers Debt Roundup and Frugal Rules established new, relevant relationships leading to a year-over-year increase in revenue ...

31 Jan, 2019
Outdoor Apparel Retailer Increases Revenue During Critical Holiday Sales Season

An outerwear retail company increases YOY sales during the ever-important Thanksgiving sales week by leveraging CJ’s Affiliate Customer Insights to ...

31 Jan, 2019
Specialty Retailer Increases NTF Customers & Revenue, Maintain ROAS

A woman's specialty retailer increases new-to-file (NTF) customers—and revenue—while maintaining return on ad spend (ROAS), by tracking and analyzing ...

31 Jan, 2019
CJ Affiliate wins three International Performance Marketing Awards in 2018

CJ Affiliate has won three awards at the International Performance Marketing Awards (IPMAs) 2018.   The affiliate network won the Industry Choice of ...

Retailers see 3x sales on Black Friday and Cyber Monday when messaging begins in September

New research reveals that when UK consumers receive promotional messages in September, they are three times more likely to buy products and services ...

The upside of GDPR: Three benefits for marketers

Continuing a series of short articles on the positive aspects of GDPR, I’d like to explore the benefits I think marketers are going to see from the ...

25 May, 2018
GDPR: Solutions to Gain Consent for Advertisers and Publishers

Watch this on-demand webinar for actionable solutions to gaining GDPR compliant consent for digital advertising.   With IAB Europe, IMRG, Conversant ...

21 May, 2018
GDPR: Short-term pain, long-term gain

In the run-up to the implementation of GDPR, most headlines have focussed on the negative aspects of the regulation - specifically for marketers, ...

17 May, 2018
CJ Wins 3 Performance Marketing Awards

CJ Affiliate has won three awards at the Performance Marketing Awards (PMAs) 2018: Best Account Management Team, as well as Best Paid Search Campaign ...

How do the GDPR and ePD affect digital advertising?

Join digital advertising experts for this podcast series, discussing the effects of the GDPR and ePD on the industry, with a special focus on ...

The Consent Tool: Gain GDPR and ePD compliant consent for digital advertising

We've launched a free tool for advertisers and publishers to gather GDPR and ePD compliant consent from consumers for digital advertising - and it's ...

28 Mar, 2018
­­Conversant’s Approach to the General Data Protection Regulation (GDPR)

Understanding the GDPR The General Data Protection Regulation (GDPR) will become enforceable on 25th May, 2018, with a goal of harmonising data ...

5 Mar, 2018
Black Friday period: European consumers spending more than ever

Across Europe, early data from CJ Affiliate shows that the 2017 Black Friday period has been stronger than ever, with revenue increasing by over 50%, ...

What do consumers want from retailers this Christmas?

With the majority (92%) of consumers’ shopping purchases expected to be influenced by offers and promotions this Christmas, it's essential for ...

21 Nov, 2017
The modern CMO: Dream versus reality

Ambition is a trait shared by most senior marketers. In this infographic, we take a look at some of the results from Conversant's latest report into ...

13 Nov, 2017
Just 15% of CMOs know consumers well enough to build relationships

...Yet 61% aspire to do exactly that. A new report reveals that while 61% of senior marketers’ top digital marketing strategy is to build customer ...

6 Nov, 2017
CJ wins three International Performance Marketing Awards in 2017

CJ Affiliate has won three awards at the International Performance Marketing Awards (IPMAs) 2017.   The network won the Industry Network of Choice ...

GDPR and Conversant: How we have, and will continue to prepare

Both Conversant and CJ Affiliate by Conversant support the principle of GDPR – to strengthen and unify data protection for all individuals in the EU ...

10 Oct, 2017
65% of consumers fed up with irrelevant brand communications

A new report reveals that 65% of consumers say companies, retailers, or brands send them too many irrelevant communications.   Further, the research ...

Global affiliate revenue growth up 16% during winter holiday period

Affiliate revenue in CJ’s global network of publishers and advertisers is up 16% year-on-year, with an average 4% increase in the number of orders, ...

CJ Affiliate wins two Performance Marketing Awards

CJ Affiliate has won two awards at the Performance Marketing Awards (PMAs) 2017: Best Managed Affiliate Programme alongside TUI, and Best Retail ...

Affiliate marketing ROI: Affiliate customers spend 58% more

New data reveals that customers referred via affiliate marketing spend more per order and per year, plus make a greater number of orders.   Released ...

19 Apr, 2017
Debenhams and CJ Affiliate launch exclusive affiliate programme

British multi-national retailer Debenhams has today joined CJ Affiliate's network. The network will now serve Debenhams’ affiliate marketing activity ...

13 Mar, 2017
Six affiliate publisher types: Selecting the right content partner

Partnering with the right content publishers can ensure the success of an affiliate programme, so understanding these six affiliate publisher types ...

Heightened European consumer adoption of Black Friday and Cyber Monday period

European adoption of the Black Friday and Cyber Monday shopping period is strong and expanding, according to new data gleaned from CJ Affiliate ...

21 Dec, 2016
How to Get the Best from Content Affiliates in 2017

CJ Affiliate Business Development Manager Jessica Woodbury shares tips on how advertisers can best leverage affiliate in 2017.

9 Dec, 2016
75% of businesses say personalised communication is essential

Yet only 12% of businesses are equipped for it. In terms of personalised communication to prospects and customers, there’s a wide gap between current ...

22 Nov, 2016
Going global with affiliate

There are many ways to go about international expansion within the affiliate channel. Which route to take is dependent on a number of variables based ...

CJ’s Placements Marketplace: Making it easier to partner and earn with affiliate

If you’re reading this, you’ve likely experienced the long and arduous process of either searching for paid placement opportunities or, as a ...

31 Aug, 2016
Bringing influencers into your affiliate strategy

At CJ, we’re passionate about bringing influencers into your affiliate marketing strategy. It’s something we really believe in but we’re realistic ...

Introducing Affiliate Customer Insights

We’re pleased to announce the launch of our most advanced service offering yet: Affiliate Customer Insights. Originally unveiled in September of ...

1 Jun, 2016
CJ Affiliate by Conversant wins again at the Performance Marketing Awards (PMA)

We are delighted to announce that CJ, a leading global affiliate network and part of Conversant, won two awards at the Performance Marketing Awards ...

28 Apr, 2016