9 Sep, 2020
Written by
Ali Davis
For over 20 years, we’ve hosted our annual client conference, CJU, in sunny Santa Barbara, California, USA. This year, we’re excited to bring the affiliate marketing event of the season into the comfort of your own homes and offices.
At the CJU20 Digital Series, we'll be serving up education and hands-on learning (with a dash of fun!) so you can continue to learn, grow, and feel connected to your favourite community of marketers.
Here’s what we have in store for #CJU20digital Series 1:
9:00am - 9:30am PDT (5:00pm - 5:30pm BST / 6:00pm - 6:30pm CEST)
The CJU20 Digital Series kicks off with a keynote from Mayuresh Kshetramade, CEO of CJ Affiliate. Mayur will reflect on recent events that have had a profound impact on the marketing industry and how the affiliate channel and CJ specifically has responded to help brands meet changes to consumer demand. He will share what we’ve done to deepen partnerships with our clients and how we are positioned to lead them through the rest of the year and into 2021.
9:30am – 10:15am PDT (5:30pm - 6:15pm BST / 6:30pm - 7:15pm CEST)
This is a panel discussion with:
Siobhan Williamson - EU Group Director, Business Operations, CJ Affiliate
Sam Richards - Senior Director, Hotels.com
Lauren Emde - Affiliate Marketing Associate, Walgreens
Angus Drummond - Commercial Director, VoucherCodes
Ed Camargo - Managing Director, NMPi
The emergence of a global pandemic has underscored the need for a business plan that can react quickly to unexpected shocks. In this panel, you will learn how fellow marketers responded to abrupt changes in their businesses, the strengths and skill sets they’ve developed through the process, and a look into how they are thinking about their businesses’ future in the months ahead.
10:15 - 10:30 PDT (6:15pm - 6:30pm BST / 7:15pm - 7:30pm CEST)
We’ll take a short break for everyone to get some water, walk the dog, or whatever it is they need to do!
10:30 am – 11:00 am PDT (6:30pm - 7:00pm BST / 7:30pm - 8:00pm CEST)
Next up: two Discovery Lab training sessions designed for you to gain actionable takeaways from CJ experts.
Pick one of the Discovery Labs below:
ADVERTISERS | 10:30 am – 11:00 am PDT (6:30pm - 7:00pm BST / 7:30pm - 8:00pm CEST)
Presented by:
The recruitment of new, diverse publishers is critical to get your brand in front of more customers throughout the path to purchase. Over a five-year period recruited publishers generate 60% of a program’s revenue. This training lays out three strategies to diversify an advertiser program to expand reach and achieve long-term growth—and how CJ’s new publisher recruitment tool, Partner Discovery, makes that possible.
Attendees will learn:
PUBLISHERS | 10:30 am – 11:00 am PDT (6:30pm - 7:00pm BST / 7:30pm - 8:00pm CEST)
Presented by:
Curious to know what the most successful publishers do to secure a new partnership? This training shares what advertisers really need to hear before saying “yes” and examines the most common obstacles. Delivered by members of the CJ Publisher and Client Development team who have been in “the room where it happened.”
Attendees will learn:
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We hope to see you online for CJU20 Digital Series 1! Content will be recorded and shared at a later date.
Achieve sustained growth and reach your target audience. Work with world-class publishers and influencers to successfully promote brand products and services.
Earn seamlessly by partnering with the world’s most widely recognised brands, promoting products and services your audience enjoys. Engage with brands you know and love all in one place.
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