For over 20 years, we’ve hosted our annual client conference, CJU, in sunny Santa Barbara, California, USA. This year, we’re excited to bring the affiliate marketing event of the season into the comfort of your own homes and offices.
At the CJU20 Digital Series, we'll be serving up education and hands-on learning (with a dash of fun!) so you can continue to learn, grow, and feel connected to your favourite community of marketers.
The CJU20 Digital Series kicks off with a keynote from Mayuresh Kshetramade, CEO of CJ Affiliate. Mayur will reflect on recent events that have had a profound impact on the marketing industry and how the affiliate channel and CJ specifically has responded to help brands meet changes to consumer demand. He will share what we’ve done to deepen partnerships with our clients and how we are positioned to lead them through the rest of the year and into 2021.
Beyond COVID-19: Strategies for Program Resilience
The emergence of a global pandemic has underscored the need for a business plan that can react quickly to unexpected shocks. In this panel, you will learn how fellow marketers responded to abrupt changes in their businesses, the strengths and skill sets they’ve developed through the process, and a look into how they are thinking about their businesses’ future in the months ahead.
We’ll take a short break for everyone to get some water, walk the dog, or whatever it is they need to do!
Discovery Lab Trainings
10:30 am – 11:00 am PDT (6:30pm - 7:00pm BST / 7:30pm - 8:00pm CEST)
Next up: two Discovery Lab training sessions designed for you to gain actionable takeaways from CJ experts.
Pick one of the Discovery Labs below:
Diversification: 3 Ways to Drive Long-Term Growth
ADVERTISERS | 10:30 am – 11:00 am PDT (6:30pm - 7:00pm BST / 7:30pm - 8:00pm CEST)
Steven Coyle - Client Development Director, CJ Affiliate
Victoria Prince - Client Development Director, CJ Affiliate
The recruitment of new, diverse publishers is critical to get your brand in front of more customers throughout the path to purchase. Over a five-year period recruited publishers generate 60% of a program’s revenue. This training lays out three strategies to diversify an advertiser program to expand reach and achieve long-term growth—and how CJ’s new publisher recruitment tool, Partner Discovery, makes that possible.
Attendees will learn:
How to reach new audiences by looking beyond the “traditional” publisher promotional methods
Why upper funnel reach via influencers and review sites are an important part of diverse programs
Ways to effectively manage incentives to influence consumer behaviour
How Successful Publishers Win New Advertisers
PUBLISHERS | 10:30 am – 11:00 am PDT (6:30pm - 7:00pm BST / 7:30pm - 8:00pm CEST)
Dirk Mieth - Director, Publisher Development, CJ Affiliate
Owen Kauppila - Sr. Client Development Manager, CJ Affiliate
Curious to know what the most successful publishers do to secure a new partnership? This training shares what advertisers really need to hear before saying “yes” and examines the most common obstacles. Delivered by members of the CJ Publisher and Client Development team who have been in “the room where it happened.”
Attendees will learn:
Why “talking the talk” is so critical when speaking to prospective advertisers
Successful ways to hone and communicate your affiliate elevator pitch to reach the widest array of potential partners
The critical, attention-grabbing elements of any communication you send to advertisers
We hope to see you online for CJU20 Digital Series 1! Content will be recorded and shared at a later date.