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Debenhams and CJ Affiliate launch exclusive affiliate programme

13 Mar, 2017
Written by Richard Burns

British multi-national retailer Debenhams has today joined CJ Affiliate's network. The network will now serve Debenhams’ affiliate marketing activity in the UK and Ireland. This will be an exclusive partnership from April onwards.

 

With a history that dates back to 1778, Debenhams is a leading international, multi-channel brand with a proud British heritage. The brand trades out of over 240 physical stores across 27 countries. Online, Debenhams.com is one of the most visited global websites, delivering purchases to 66 countries around the world.

 

“Debenhams had four key objectives in securing a new affiliate partner network: reporting efficiencies and account management; being able to leverage a network’s expertise in long tail growth; innovative implementation of platform data; and an omni-channel presence,” explains Pia Sharma, E-Commerce Marketing Manager at Debenhams.

 

“This fantastic new partnership is testament to our proven track record and continued commitment to creating relevant and bespoke solutions to deliver against our clients’ strategic objectives,” says Anne Delhon, Regional VP at CJ Affiliate. “We look forward to promoting Debenhams’ while offering our hard-earned industry expertise, prowess in insight and data, and of course access to our high-quality publisher network."

 

CJ Affiliate was launched in 1998 and has been evolving the affiliate marketing industry ever since. Powered by Conversant, CJ’s global network offers advertisers and publishers an unparalleled level of insight into consumer data, utilising over 160 million unique customer profiles.

 

If you're a publisher, you can join the programme by following the relevant link below:

 

or

 

Alternatively, publishers can reach out to CJ UK's Debenhams account management team, or CJ IE's Debenhams' account management team with any questions.

 

About CJ Affiliate by Conversant

Formerly Commission Junction, CJ is the leading global affiliate marketing network, specialising in pay-per-performance programmes that drive results for businesses around the world. The CJ network helps to reach and connect with millions of online consumers every day by facilitating productive partnerships between advertisers and publishers. Drive more sales and expand your reach - experience the network effect with CJ.

About Conversant

Conversant is the leader in personalised digital marketing, transforming the industry through cutting-edge technology, bold creative and a staggering amount of data. Its roster of 4,000 clients includes 400+ blue chip brands and 65 of the Internet Retailer Top 100. Coupled with the world's largest affiliate marketing network, CJ Affiliate, they drive incremental sales better than anyone. Conversant is a division of Epsilon, the global leader in creating customer connections that build brand and business equity.
Topics: Industry Updates,
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