18 Feb, 2021
Written by
CJ
CJ continues to push the boundaries of tech and expertise to connect brands worldwide with the full spectrum of content and influencer personas as we have for over a decade.
Whether you want to partner with micro influencers with a small but mighty follower base, celebrity trendsetters with millions of fans, social media creators with engaging vlogs and Instagram stories, or well-known editorial magazines, content commerce, and review sites - CJ’s tech, data, and expertise delivers through scale and reach.
Content creators and influencers are focused on editorial content with little time to dedicate to learning complex systems, tracking and reporting. Together, influencer and affiliate marketing make the perfect pair - offering ease, scale, transparency, and efficiency. We’ve built a global platform that offers intuitive solutions and solves for common influencer industry challenges including measurement and tracking, finding new relevant partners, relationship management, payment, invoicing, and taxation. Our robust tracking and reporting solutions include transactions, clicks, impressions, and customer journey data that truly makes influencer marketing measurable and accountable.
CJ’s team dedicated to influencer and content personas is the longest tenured team in affiliate, developing and creating first-to-market solutions like our Content Certified Network and VIP Influencer Campaigns, and spearheading celebrated content workflow tools like the Deep Link Generator. We’ve cultivated an environment where content creators are empowered, comfortable, confident, and supported. From education and opportunities, to intuitive technology, we’ve set influencers and content partners up for success in affiliate, laying the groundwork for stellar partnerships with brands like yours.
We’re thrilled to announce the next advancement in the continuous evolution of CJ's content solution - a partnership with award-winning enterprise influencer marketing platform, CreatorIQ. Named “the highest performing pure-play in-house influencer platform” by Forrester, they’ve received numerous industry accolades including top awards at the 2020 Influencer Marketing Awards for Best Relationship Tool, Best Campaign Planning and Management Tool, and Industry Choice of Technology or SaaS.
Our partnership with CreatorIQ will enhance and strengthen our VIP Influencer Campaigns and a platform integration (coming soon!) will give publishers the ability to authenticate their Google Analytics and social media handles - pulling audience metrics, audience profiles, and social following directly into the CJ platform for all network advertisers to access, search, and filter in our on-demand Recruit Partners tool.
Our dedicated team has years of experience creating and executing highly individualised campaigns for boutique brands, established names, and everything in between - collaborating with brands’ affiliate, social, and PR teams to create strategic content campaigns that align with overarching business goals.
Here’s how our partnership with CreatorIQ will enhance our bespoke influencer campaign solution:
One of the most exciting pieces of this partnership is using CreatorIQ to enrich CJ publisher profiles in the new Recruit Partners tool, allowing publishers to showcase their full value and help advertisers determine partner quality and growth potential.
We can’t wait to hear about your additional influencer marketing success and the fruitful partnerships that stem from these enhancements powered by CreatorIQ!
Interested in taking your influencer marketing strategy to the next level? Join CJ.
Leveraging this service is like having your own in-house team of content experts. Manage recruitment, negotiation, campaign execution, and tracking of multiple placement opportunities on your behalf.
The Content Certified program jumpstarts relationships between pre-qualified content publishers and category-specific advertisers looking to expand their brands within quality environments.
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