No need to pack a bag or board a plane to Santa Barbara—our highly-anticipated annual client conference, CJU, is combined with the comforts of home this year.
Our plan with the CJU20 Digital Series is to serve up education and hands-on learning (with a dash of fun!) so you can continue to learn, grow, and feel connected to your favourite community of marketers.
In Series 1 on September 9th, we touched base with CJ Affiliate CEO, Mayuresh Kshetramade, collected strategies for program resilience during COVID-19 with affiliate experts from Hotels.com, Walgreens, VoucherCodes, and NMPi, heard a convincing case for program diversification, and provided actionable tips for publishers looking to win new advertisers. If you missed it, don’t worry! We’ll be releasing all CJU20 Digital Series recordings at an upcoming date.
The crown jewel of Series 2? Don't miss our special session on diversity, equity, and inclusion in affiliate with leaders from across the digital ad industry. This engaging conversation will inspire you to initiate change within your own spheres of influence, whether in your organisation, team, or personal life.
CJU20 Digital Series 2
Wednesday, September 23rd, 2020 | 9am – 12:30pm PDT (5:00pm - 8:30pm BST / 6:00pm - 9:30pm CEST)
Here’s what we have on deck for #CJU20digital Series 2:
AMA: CJ’s Leaders Answer Your Questions
9:00am - 9:45am PDT (5:00pm - 5:45pm BST / 6:00pm - 6:45pm CEST)
You have burning questions; CJ’s senior leaders have answers. In the tradition of Reddit’s “Ask Me Anything” series, this panel session will address questions submitted by attendees. Don’t miss this opportunity to hear industry takes from the fearless team that lives and breathes CJ’s product development, network quality, client teams, global initiatives, and publisher growth.
This panel discussion includes these top dogs from CJ Affiliate:
- Nicole Ron (Moderator) - VP, Marketing & Business Systems
- Paul Tibbitt - President
- Jules Bazley - Regional VP, EMEA
- Tobias Allgeyer - Regional VP, EMEA
- Kelly Merkel - VP, Publisher Development
- Desiree Toto - VP, Product Development
How to Navigate—and Thrive—in a Privacy-First World
9:45am – 10:30am PDT (5:45pm - 6:30pm BST / 6:45pm - 7:30pm CEST)
As a digital advertising network, CJ has seen firsthand how privacy-focused tracking changes affect our clients and the rest of the digital ecosystem. New technologies and policies that set higher standards for user privacy and data protection have driven sweeping changes in the online advertising industry. If you’re wondering how to best navigate this changing landscape, which has made measurement more difficult, you’re not alone—both advertisers and publishers will benefit from this session. Angela Ballard, CJ’s lead Product Manager focused on tracking, will clearly explain how marketers can prepare for a privacy-focused future and how CJ has shifted its approach in a few key areas to support our clients.
Break
10:30am - 11:00am PDT (6:30pm - 7:00pm BST / 7:30pm - 8:00pm CEST)
We’ll take a short break for folks to get some water, walk the dog, or whatever it is they need to do!
Discovery Lab Trainings
11:00am – 11:30am PDT (7:00pm - 7:30pm BST / 8:00pm - 8:30pm CEST)
Next up: two Discovery Lab training sessions designed for you to gain actionable takeaways from CJ experts.
Pick one of the Discovery Labs below:
How COVID-19 Will Reshape Holiday 2020
PUBLISHERS | 11:00am – 11:30am PDT (7:00pm - 7:30pm BST / 8:00pm - 8:30pm CEST)
Presented by:
- Kate Knight - Director, Publisher Development, CJ Affiliate
- Alex Hart - Global Account Director, Publisher Development, CJ Affiliate
There are many new factors for publishers to consider heading into the peak shopping season and this session addresses them head on. Senior member of CJ’s Publisher Development team will focus on important industry trends CJ has been tracking and share ideas on how publishers can remain agile and effective while navigating the space where holiday shopping and COVID-19 intersect.
Maximising Affiliate Within Your Organisation
ADVERTISERS | 11:00am – 11:30am PDT (7:00pm - 7:30pm BST / 8:00pm - 8:30pm CEST)
Presented by:
- Camille Ip - VP, Corporate Development, CJ Affiliate
- Jacob Jeffery - Group Director, Client Development, CJ Affiliate
Attend this session to learn how to best position the affiliate channel and garner a greater share of your organisation’s marketing spend and investment. This training shares the most persuasive points that will help decision makers in your organisation really understand the channel’s opportunity and value. This training is based on first-hand knowledge of what works in terms of setting affiliate up for greater, long-term investment.
Attendees will learn:
- Ideas for tailoring your affiliate message to different stakeholders in your organisation
- How to use the affiliate channel’s strong lifetime value and incrementality metrics to overcome objections
- What other brands achieved when the affiliate channel was successfully positioned
Conversations for Change: Addressing the Need for Diversity, Equity, and Inclusion in Affiliate
11:35am – 12:30pm PDT (7:35pm - 8:30pm BST / 8:35pm - 9:30pm CEST)
This special session is a panel discussion with:
- Kenya Feinberg (Moderator) - VP, Corporate Development, CJ Affiliate
- Corey Flournoy - Global Head of Inclusion & Diversity, Groupon
- Bryan Mirabal - Creative Strategy Lead, MagicLinks
- Renetta McCann - Chief Inclusion Experience Officer, Publicis Groupe
- Aimee Catalano - Director, Global Partner Marketing, Google Cloud
How can affiliate marketing make better progress on diversity, equity, and inclusion? This engaging discussion with leaders from across the digital ad industry will shed light on how they are navigating today’s heightened discussions on systemic racism, how to lead teams to do the same, and ways we can all drive meaningful and lasting change. This conversation will inspire you to initiate change within your own spheres of influence, whether in your organisation, team, or personal life.
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We hope to see you online for CJU20 Digital Series 2! If you're based in Europe and are looking for times that will work for you, tune in to our live Encore for Europe on Wednesday, September 30th.
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