CJ wins Global Excellence at the Performance Marketing Awards 2021

Alongside AT&T and RevLifter, CJ Affiliate has won the Global Excellence award at the Performance Marketing Awards (PMAs) 2021.

Further, CJ was highly commended in three categories.

Now in its 15th year, the Performance Marketing Awards are geared to highlight excellence within the UK performance marketing industry. This year, the judging period in which award-winning work needed to be carried out was from the beginning of 2020 until mid-April 2021.

The four titles CJ has been awarded are:

• Winner: Global Excellence - CJ Affiliate, RevLifter & AT&T: Keeping the US Connected
• High commendation: Best Programme Launch or Migration - CJ Affiliate & Sainsbury's Group - Software WITH a Service: Migrating, consolidating and mobilising affiliate
• High commendation: Best Lead Generation Campaign - CJ Affiliate & Acorn TV - Harnessing relationships, trust and expertise to deliver streaming subscribers
• High commendation: Best Travel, Leisure and Lifestyle Campaign - Student Beans, Domino’s & CJ: Domino’s Freshers Campaign 2020

"I am incredibly proud of CJ's achievements at the 2021 Performance Marketing Awards - once again, it's industry recognition of the value that CJ brings to the table," says Jules Bazley, Regional Vice President at CJ Affiliate. "As a business, we are committed to driving substantial growth for our clients. This has been made possible by enabling transparent affiliate customer journeys through collaboration with our partners globally – we have seen substantial progress over the last few years and we are just getting started."

RevLifter's Co-Founder and Chief Product Officer, Ryan Kliszat, adds: "It’s incredibly motivating to see the RevLifter, CJ, and AT&T partnership claim yet another prize after winning two at the 2020 International Performance Marketing Awards, including Best US Performance Marketing Campaign. We’re delighted that CJ is helping major brands like AT&T to embrace genuine innovation within the affiliate channel by unlocking capabilities around geo-targeting and personalised offers, which in this case helped to tackle service-related challenges during COVID-19. Both the results and awards truly support our belief that we’ve created a totally new way of acquiring customers."

CJ's Bazley continues: "The judging period for these awards has clearly been a period that the majority of us would like to put behind us, and I'm proud that CJ and our clients - advertisers, publishers, and agencies - have retained the future-focus throughout that has continued to drive performance.

"Covid-aside, the industry is evolving fast. Tracking cookies - for example - no longer provide complete, reliable and necessary tracking coverage, while it's clear that consumer sensitivity surrounding privacy will continue to grow. Given the urgency of these pressures on the entirety of the performance marketing industry and beyond, at CJ we embarked on a tracking integrity initiative to help steer our clients and industry peers towards a future where performance partnership investments, and returns, are protected from current headwinds.

"Our tracking integrity initiative is just one example of CJ innovating and leading the industry forward. We have a lot in-store for the next 12-months and beyond as hopefully the world recovers from the pandemic, and these innovations are all underpinned by the incredible skillsets and knowledge that our teams have continued to put to use for the advertisers, publishers and agencies that are on our network.

"The teams at AT&T, RevLifter, Sainsbury's Group, Domino's, Student Beans, Acorn TV, and all the other great brands we work with at CJ collaborate with the network in harmony all around the world. It's this that allows us to push the boundaries in terms of results - something these awards lay testament to; especially so given the experience we've all had."