What to Expect at CJU21 Virtual Connect: Session Lineup

CJU21 Virtual Connect kicks off with a brief keynote from Mayuresh Kshetramade, CEO of CJ Affiliate. Mayur will dive into how the affiliate industry has fared amidst the global macroeconomic trends of the past year and the opportunities that emerged as a result. CJ’s senior business leaders will then jump in to discuss a broad range of topics including the expansion of affiliate through emerging publishers, content creators, and influencers; how CJ’s newest partnerships create limitless opportunities for clients; why data is at the core of our product development and investment, and more.

If it feels like you’ve been discussing your affiliate mobile strategy forever, you’re not alone - mobile strategies need to evolve apace with changing consumer behaviours. In the last 12 months, CJ has seen mobile engagement surpass desktop usage for the first time and savvy affiliate marketers are finding new ways to engage and convert consumers. Our panelists will discuss how they’re reaching mobile shoppers, the importance of fostering positive experiences and outcomes, and how they’ve evaluated and approached their mobile strategies (including mobile-app) and integrated them into their affiliate programs. 

We’ve all heard it: There’s an imperative need to understand customer shopping behaviour beyond just looking at transactions. Join this session to learn how complex customer interactions with publishers are captured in CJ’s newest on-demand Insights dashboard, and how to use it to develop sophisticated marketing plans. Advertisers and publishers will both benefit from understanding how the affiliate customer purchase journey - from discovery, through evaluation, to decision - can be harnessed for growth.

There's more where that came from! See the full session lineup and list of speakers on the CJU site.