CJ & Button Partner to Transform Affiliate into an App Acquisition Channel

12 Feb, 2021
Written by CJ

Global companies such as Albertsons and Overstock leverage reach of new CJ and Button partnership.

We're thrilled to announce a new strategic partnership with Button, the leading mobile technology company, to optimise mobile traffic for our most innovative partners through Button’s new product, Reach™. Together with Button, we're expanding our already robust mobile web tracking and in-app tracking capabilities and creating a top-notch mobile shopping experience to help evolve the performance marketing channel. This partnership will continue to drive mobile growth goals around app installations, increased app usage, and in-app transactions - ultimately leading to increased profitability for brands across the globe.

Button is the mobile commerce technology company that is powering a commerce-driven internet. Founded in 2014, Button has driven over US$3.5B in spending to date and has raised over US$64M in venture capital. As the leading mobile commerce enablement platform, Button powers mobile growth for the world’s largest brands and publishers, while offering consumers more seamless, enjoyable experiences. With each action taken, brands make sales, publishers earn revenue, and consumers get exactly what they want at the tap of a button. 


We've worked closely with Button to ensure a partnership that helps us extend and enhance our tracking capabilities into mobile app environments. This will allow for a better mobile shopping experience by honoring consumer preference for the environment in which they prefer to shop: mobile web or in-app. This improved consumer experience results in higher conversion rates and maximises AOV and LTV.

A Word from the CEOs

“Reach™ has been effective in helping marketers boost revenue with each tap that users make on their path to purchase,” said Michael Jaconi, co-founder and CEO of Button. “We are delighted to join hands with CJ Affiliate, the preeminent affiliate marketing network, to help more brands enjoy the full benefits of affiliate as an app acquisition channel and maximise profitability through Reach™.”

“This exciting partnership with Button further compliments CJ’s robust and flexible suite of tracking capabilities designed to allow both brands and publishers transparency into performance in the channel and preserve transaction-based analytics across devices and in-app, which is essential for sustained growth and success. We’re thrilled for the opportunity to continuously enhance our offerings alongside Button,” said Mayuresh Kshetramade, CEO of CJ Affiliate.

Proof in the Numbers

Based on aggregate CJ Affiliate performance and Button data, Reach™ has proven to deliver the following performance for CJ Affiliate’s brands:

  • 35% increase in revenue per tap
  • 173% more opens of a brand’s app

Button's Reach™ product provides deep linking and app affiliation technology to marketers in the affiliate channel, in addition to transforming affiliate traffic into an app acquisition channel. Reach’s™ Machine Learning Link Optimisation dynamically identifies where to route users based on the outcomes marketers are seeking - whether their focus is maximising GMS or conversion rates, acquiring new users, or boosting app installs. As a result, brands earn more revenue per tap, increased sales per user, and higher lifetime value (LTV) users through app acquisition. 

Global Brands Find Value in New Button/CJ Partnership

Brands worldwide like Albertsons and Overstock use Button’s Reach™ product in conjunction with CJ’s affiliate tracking platform and strategic partnerships to unlock the full potential of their mobile affiliate technologies through increased app installs and revenue. While brands are able to capture high-value app users and improve the accuracy of affiliate tracking in their apps, publishers also benefit from app payouts without having to update a single link, and consumers experience a seamless mobile shopping journey to the most performant point of conversion.

“We are excited to leverage Reach and CJ Affiliate to offer easy, exciting and friendly mobile shopping experiences to our customers,” said Manjari Mehrotra, Director of Performance Marketing, Albertsons Companies. “By harnessing the power of the affiliate channel to drive app installs, we look forward to helping more people get the essential food and supplies they need.”

Advertisers looking to benefit from this new partnership can engage with publishers at scale via their existing affiliate program. Contact your CJ account team today to learn how. 

Topics: Innovation, Mobile,
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