IAB: UK affiliate spend grows by 8.4%

6 May, 2020
Written by CJ

New research from IAB UK and PwC reveals affiliate spend in the UK by advertisers increased by 8.4% in 2019, compared with 2018. This reflects the ever-increasing confidence of UK advertisers within the channel as a whole.

Total affiliate spend - as reported by networks and SaaS platforms - in the UK for 2019 stood at £510 million, according to the IAB UK and PwC study, compared with £471 million in 2018.

Meanwhile, CJ Affiliate’s UK growth in advertiser spend for 2019 increased by over 20%, meaning the network grew at over twice the industry average rate during 2019.

“Such positive industry news truly proves the value of affiliate as a channel,” explains Jacob Jeffery, Head of Client Development at CJ Affiliate. "The affiliate channel continues to provide advertisers with a transparent and accountable revenue stream which offers a guaranteed return on their investment; making it an invaluable avenue in which to interact with customers during more uncertain economic periods such as now.

“Because of this opportunity for growth during both normal and uncertain times, I’d expect affiliate investment throughout the UK to compare favourably with many other channels during 2020.

"Certainly at CJ Affiliate, we’re witnessing advertisers place total faith in the channel for securing the vital ROI figures that businesses need right now."

Topics: Network Growth,