Ambition is a trait shared by most senior marketers. In this infographic, we take a look at some of the results from Conversant's latest report into the ambitions and challenges of CMO's around the world.
From building greater relationships with consumers and better targetting them online, through to measuring true return on investment. These are some of the biggest challenges and ambitions shared by international CMOs.
The modern CMO: Dream versus reality
Click on the infographic to view the larger image, or download the full report for free for further insight on what marketers want to achieve, accompanied by actionable insight into how to achieve it.