Retailers see 3x sales on Black Friday and Cyber Monday when messaging begins in September
7 Sep, 2018
New research reveals that when UK consumers receive promotional messages in September, they are three times more likely to buy products and services during Black Friday and Cyber Monday.
Delivering messaging over time results in more sales and site-visits
According to the Peak Week Consumer Purchasing Habits 2018report, marketers and advertisers who start their campaigns earlier treble their sales conversion rates compared to those who leave it until November. For fashion brands in particular, consumers become six-times more likely to make a purchase.
Further, consumers that receive a brand's messages consistently from September to November are four-times more likely to visit an advertiser's website during Peak Week.