Jun 6, 2018
School’s out. Back-to-School promos are in.
Across the country kids are cheering as they leave classes for the last time this school year. While families are planning summer camps and vacations, marketers are prepping Back-to-School promotions.
This ever-popular shopping season gives us compelling network data and trends to analyze from last year’s Back-to-School time frame (July-September 2017). With these insights in hand, Jonathan Kendall, Vice President of Affiliate Marketing for agency Gen3 Marketing, provided some key strategies and best practices for Advertisers looking to make a big splash during the 2018 Back-to-School season.
It’s no surprise that the summer months finds many folks on-the-go, making them even more inseparable from their smartphones. Due to the high rate of families travelling during the summer, CJ network data showed a YOY increase in purchases from smartphones during July and August. For example:
As you try to reach mobile-first Back-to-School shoppers this year, Kendall recommends marketers focus on these strategies:
As parents and students gear up for the start of a school year, a computer purchase is often at the top of many shopping lists. Our network data shows purchases of desktop and laptop computers surge during the Back-to-School time period. As a complex purchase that requires a fair amount of research, shoppers on the hunt for a new computer frequently engage with multiple publisher sites before purchasing. Based on CJ network data for Back-to-School computer sales, we found:
To ensure you are part of the research phase for computer purchases, here are Kendall’s top tips for advertisers:
Labor Day is the peak sales holiday of Q3 and some of the best opportunities for selling. Network sales growth shows that last year, shopping occurred in the days leading up to Labor Day.
To convert shoppers who may be browsing in the days leading up to Labor Day, Kendall advises you incorporate these affiliate strategies:
What are some key ways that you are preparing for the upcoming Back-to-School shopping season?