A Study of Affiliate Incrementality is the largest affiliate incrementality study ever conducted with 21M retail consumers and 5.5M transactions.
The results?
CJ's Data Science team found that compared to other marketing channels, when affiliate is in the mix, brands see higher conversion rates, higher AOVs, and more orders per customer, compounding to deliver 88% higher revenue per shopper.
Get a visual of how affiliate incrementality plays out and see it in action in this short video:
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