Cross-Device: A Year in Review

Jun 25, 2018
Written by CJ

The era of Cross-Device has arrived.

In just over a year since we launched our cutting-edge Cross-Device solution, more than 1,000 Advertisers have enabled Cross-Device, resulting in hundreds of thousands of tracked orders and millions in Advertiser sales and Publisher commissions.

Understand the impact of your consumers' shopping behavior and formulate a plan to highten their experience across devices and maximize your program's potential.

2018 Cross-Device Intelligence Report

Did you know that sales involving multiple devices led to a 23% increase to average order values? Optimize for cross device using insights and strategies in our 2018 Cross Device Intelligence Report. This report highlights:

  • Key strategies for engaging with shoppers across devices
  • How cross-device shopping behavior changes each day of the week
  • Differences in time to conversion in one-device vs. cross-device
  • Benchmarks on share of sale by device path to purchase

For more information download the complete report and register for our webinar on July 18, 2018 @ 11:00am PT, where we’ll discuss information about the report findings as well as strategies on how to optimize cross-device sales in your marketing program.

A New View into Affiliate Performance

This holistic view of the consumer journey gives new insight into device paths, time to conversion, and impact on average order value.

How are you optimizing and influencing sales across devices? Check out this infographic to see how you stack up.  

What People are Saying

"As the customer journey changes, it’s important for us to track and understand it in detail from discovery to conversion. With over 50% of transactions occurring on mobile, we are excited to capture more data and conversions with CJ’s Cross Device tracking." – Lyst

"Cross device correlation is especially important in China cross-border commerce, where over 70% of product discovery occurs on mobile devices but the majority of actual cross-border transactions conclude on the desktop. As a top of funnel content/discovery site, cross-device correlation is a critical merchant requirement and dictates which western brands receive posting preference. We applaud's leadership in the affiliate cross device correlation initiative." –

Even More Cross-Device Strategies

For additional information and strategies on how to capture more sales from the ever growing cross-device shopper, check out these articles:


CJ’s Cross-Device solution allows advertisers and publishers to recognize growth and efficiency by identifying partnerships that engage their target audiences. By unlocking and uncovering performance that is occurring in multi-device customer journeys, affiliate marketers can now begin to better understand what influences different customers during the path to purchase.
Learn more

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