report

2018 Holiday Intelligence Report

Jul 18, 2018
Written by Sandrine Thompson

Online shopping is the growth engine for US retail, in general, and especially during the holiday season.

CJ Affiliate’s newly released 2018 Holiday Intelligence Report (available for download below) draws upon our network’s 2017 holiday retail sales and outlines the top global holiday shopping trends that will impact affiliate holiday sales this year.

Top findings include:

  • Black Friday’s share of sales in the US has decreased, while the holiday’s prominence in the UK and Europe continues to grow
  • Cross-border shopping for holiday gifts last year reached new heights in sales
  • Content, Search, and Social publishers realized some of the greatest gains in order and revenue growth during Peak Week 2017

To help you optimize for the holiday season, leverage: 

  • Strategies related to Cross-Device insights, cross-border shopping, and timing of holiday shopping
  • Holiday mobile trends for the US, UK, France, and Germany
  • Three ways to take action in Holiday 2018

Download this report below to find practical advice and tips for translating the trends into actionable strategies for your program and be on your way to harnessing the global reach and diversity of the affiliate channel. 

Here's to a successful holiday season!

Download Report
Topics: Retail, Holiday,
Share
   
Featured Products
Cross-Device

CJ’s Cross-Device solution allows advertisers and publishers to recognize growth and efficiency by identifying partnerships that engage their target audiences. By unlocking and uncovering performance that is occurring in multi-device customer journeys, affiliate marketers can now begin to better understand what influences different customers during the path to purchase.
Learn more

Advertisers & Agencies
Expand Your Brand’s Reach

Achieve sustained growth and reach your target audience. Work with world-class publishers and influencers to successfully promote brand products and services.

Publishers & Influencers
Partner with the World’s Best Brands

Earn seamlessly by partnering with the world’s most widely recognized brands, promoting products and services your audience enjoys. Engage with brands you know and love all in one place.