Nov 7, 2019
Written by
Richard Burns
Watch the video of our highly attended session, filmed at PI Live 2019 in London, for insight into understanding and measuring affiliate customer value.
Did the affiliate drive the sale, or did the likelihood of the sale drive the affiliate? This is the question that customer-centric measurement aims to solve. Moving away from cookies and last click to an approach that instead considers customer impact brings clarity into the real value of each partner.
Truthfully, the affiliate industry should have been measuring based on customers long ago. Assuming the measurement method is accurate, it’s the fairest way to gauge the value each publisher brings to an affiliate partnership. However, thanks to both the complexities in affiliate relationships and technology limitations in implementing customer measurement, this approach has only become a possibility for advertisers in recent years.
In this video: Blair Birmingham, Account Director at CJ and Siobhan Williamson, Business Operations Director at CJ
Download your copy of the largest affiliate incrementality study ever conducted, which reveals that affiliate customers boast:
CJ Affiliate's game-changing solution, Affiliate Customer Insights, integrates an advertiser's data with Conversant's industry-leading matching technology providing unprecedented insight into online and offline shopper behavior at the publisher level.
Learn more
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