As US shoppers gear up to spend $142 billion on holiday goods and gifts online this year, marketers of all sizes and in all industries are working feverishly to get things in order.
Their goal: attracting as many of those holiday shoppers as possible.
The 2018 holiday season was a strong one across CJ Affiliate’s network, with double-digit growth in retail revenue and orders. Buoyed by strong consumer sentiment, and despite uncertainty and political turmoil in the US and UK markets, the holiday season was a bright spot for marketers in the affiliate channel. (To review a full snapshot of benchmarks from 2018, check out the 2018 Holiday Performance Benchmarks.)
To make sure holiday 2019 is just as bright, we are excited to release our latest guide to holiday strategy. The 2019 Holiday Intelligence Report leverages the network’s retail global sales to identify emerging trends, top performing retail products and categories, the timing of holiday sales, and a view into which publisher models are driving performance.
Access our first-ever online interactive version of the 2019 Holiday Intelligence Report and find:
The most important shopping trends, including the highest revenue-generating days
Daily click volume and conversion rate trends for November and December
How early-season promotions fared with shoppers last year
The most important strategies to employ for a successful Holiday 2019
As you wait for the holiday orders to start flowing in, we’ve got you covered with resources to help you stay ahead of your competition. Here’s to a successful holiday season!