2023

Q4 Shopping Weekly Benchmarks

cj-affiliate-2023-q4-shopping-weekly-benchmarks-report-LP-1080x798
2023

Q4 Shopping Weekly Benchmarks

cj-affiliate-2023-q4-shopping-weekly-benchmarks-report-LP-1080x798

Understanding the pulse of consumer demand in the affiliate marketing channel is critical for both advertisers and publishers. So, without further ado, we proudly present the 2023 Q4 Shopping Weekly Benchmarks. Diving deep into CJ's vast network data, this report shows the buying patterns and global shopping trends during the peak shopping season.

These benchmarks include network-wide, sector-specific, category, and regional performance to provide visibility into consumer demand each week of Q4 2023 and comparative data for 2020, 2021, and 2022. Growth values in this report were factored using same store, pre-correction transactional data for advertiser programs active in the CJ network. The interactive charts allow for flexible viewing, filtering, and downloading.

This report was last updated on 1/03/24 for data through 12/31/23.

Table of Contents

01
Performance by Day YOY
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02
Key Shopping Days
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03
Sector YOY By Week
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04
Top Categories YOY
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05
Publisher Performance YOY
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Performance by Day YOY

This chart provides a view of shopping demand by advertiser category, region, and country based on daily YOY actions and revenue. Move the scroll bar above the graph to view different time periods and filters to view by category and country. Use the "Date Alignment" filter to compare performance for key shopping days such as Black Friday and Cyber Monday.
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Key Shopping Days

This chart shows YOY differences in consumer demand on key shopping days compared to the same date in prior years. Note, this chart will update with 2023 performance once each key shopping day has occurred.
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Sector YOY By Week

This chart shows YOY sector performance for each week of the peak shopping period, beginning in October. You can toggle to view by a specific sector. If you select "All Sectors" that gives you the full network performance view. Note, this chart will update with 2023 performance once each week has completed.
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Top Categories YOY

To help identify trending product categories, this chart shows the cumulative Q4 YOY performance of select network categories compared to the same period in prior years.
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Publisher Model Performance YOY

This chart shows the cumulative Q4 YOY performance of select publisher models compared to the same period in prior years. Use the filters above the graph to view the YOY difference by actions, revenue, region, and country.
Data & Insights Powered by CJ Technology

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