Promotions look great in dashboards, but once the shopper heads into the store—or even walks away from the screen—the trail goes cold. The brand loses the thread between intent and purchase.
What CJ Wallet is:
CJ Wallet makes it easy for shoppers to save your offer to their mobile wallet with just one tap. It doesn’t disappear like an email or banner. It remains in the places people already check—alongside their airline tickets and loyalty cards—and notifies them when the time is right. For example, the 'Offer expires in 3 days.'
Why this matters:
- It creates a new, measurable commerce journey: save → remind → redeem.
- It opens a new communication channel that’s more persistent than an ad impression and more visible than an email.
- It works online and in‑store—wherever the shopper chooses to buy.
How it works (concise steps):
Brands create an offer. They distribute it across various channels, including email, SMS, social, display, CTV, affiliate, and deal/coupon. Shoppers save it. They redeem online or in-store. Purchases tie back to the pass. Simple as that.
Examples of what you can do:
- Seasonal events (Black Friday/Cyber Monday). Time‑bound offers that expire automatically.
- Store-specific‑pushes. Shift traffic where it’s needed most.
- Local reminders. Give shoppers a nudge when they’re nearby.
Who gets the most value:
- Advertisers partnered with CJ through a managed service.
- Brands with a regular promo cadence.
- Those who can issue unique or single-use codes (best practice).
- Omnichannel retailers with physical footprints (ideal, but not a must).
This is Connected Commerce.
Discovery anywhere. Purchase anywhere. CJ Wallet helps close the loop.
For Publishers:
Publishers gain a fresh call-to-action: “Save to wallet,” and an opportunity to earn a commission later when the shopper is ready. It’s another way to re-engage shoppers and prove value in the commerce journey.
Ready to get started? 👉 Talk to your CJ team.
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