CJ has been shortlisted for two Influencer Marketing Awards (IMAs) in 2023. The nominations include Best Food & Drink Campaign and Game Changer of the Year.
CJ's 2023 IMA Shortlist
Hosted by industry thought leader Hello Partner (formerly PerformanceIN), the fifth annual IMAs aim to celebrate effective, creative, and inclusive collaborations that authentically connect brands with consumers.
We're thrilled to have been shortlisted for the following awards:
- Best Food & Drink Campaign - Cantera Negra x Perlu: Success in the Void
- Game Changer of the Year - Kristina Tabacco
Kristina Tabacco is Changing the Game
When we heard about the Game Changer of the Year category, one name instantly came to mind: Kristina Tabacco. She's a force to be reckoned with in the influencer marketing space, constantly informing, challenging, and improving it in sustainable ways. If you haven't met Kristina yet, get ready to be inspired!
Kristina Tabacco, Senior Campaign Manager, CJ
"Kristina is a multi-faceted marketer who would stop at nothing to ensure the success of her team, her clients, and the industry she’s so passionate about," says Gabrielle Pajer, Influencer Marketing Account Director at CJ.
But it doesn't stop there. Kristina is a true student of the craft, with a lifelong background in the creative space. She not only has a graphic design and content production background, but she's also a creative photography ambassador for Adobe. Plus, she spearheads creative concepting with each partner involved in our campaigns.
What sets Kristina apart is her unique approach to influencer marketing. She finds the perfect balance between leveraging data, emphasizing creativity, and building parasocial relationships. Kristina believes in constantly reviewing audience sentiment to understand the bond between influencers and followers, unlocking the secrets to their persuasion and success.
As a critical member of our CJ Influence team, Kristina Tabacco's impact is just beginning. She's a true game-changer, and we can't wait to see what she accomplishes next!
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We couldn’t be more proud of our teams, clients, and their accomplishments! The 2023 Influencer Marketing Awards winners will be announced at the ceremony on July 20, 2023, at the Londoner Hotel in London.
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