At CJ, we’ve always believed that the future of commerce lies in the intersection of content, data, and performance. Today, we’re excited to share a major step forward in that future:
CJ has launched a ground-breaking integration that enables creators and publishers to earn commissions from sellers on TikTok Shop sales driven from outside the TikTok app—powered entirely by CJ’s proprietary technology and officially been named an Official TikTok Partner.
What This Means
This expanded partnership with TikTok reflects our shared commitment to unlocking new, scalable paths for growth—whether you're a brand, a creator, or a publisher. Through this collaboration, CJ is helping reshape how creators monetize, how brands drive measurable results, and how content converts—across every channel.
We’re proud to offer this pioneering offering, which integrates US TikTok Shop performance data directly into our reporting and analytics suite, offering real-time visibility into campaign outcomes for both sellers and creators.
Key Innovations We’re Delivering
- First-party integration:
Creators and publishers can now drive TikTok Shop sales and earn commissions from sellers via websites, blogs, newsletters, media sites and beyond.
- Full-service TikTok Shop affiliate campaign management:
Whether you're launching your first campaign or scaling a program across markets, CJ has the infrastructure and expertise to support you.
- Real-time performance insights:
Our proprietary platform surfaces TikTok Shop seller’s affiliate data directly alongside performance from ecommerce marketplaces and DTC channels.
“Through our partnership with TikTok, we’re not just enabling new services—we’re reshaping how content drives social commerce,” said Santi Pierini, CEO at CJ. “By unifying performance data across TikTok, Amazon, and DTC, we’re giving clients a data-rich view of which partners truly drive sales. This cross-channel performance is essential. TikTok Shop isn't just a place to transact; it's a discovery engine with a halo effect. For every sale driven on TikTok, top brands are seeing additive lift across Amazon and D2C—and we're the only platform that can surface and optimize around that full picture.”
Why This Matters—Even If You’re Not on TikTok (Yet)
While not all brands are on TikTok Shop today, this advancement reflects our broader vision:
To build a connected commerce ecosystem—one where social, affiliate, marketplace, and direct-to-consumer signals converge into a single, actionable view of performance—empowering brands to partner smarter and scale confidently.
Even if TikTok isn’t part of your current mix, the infrastructure behind this launch supports a wider shift: performance marketing rooted in data, not channels.
It’s about seeing what’s working—across channels —and optimizing with greater clarity.
Ready to Explore What’s Possible?
Whether you're looking to test TikTok Shop, expand into new social channels, or simply build smarter creator strategies—CJ is your partner for what’s next.
Let’s build the future of creator commerce—together.
Contact us to learn more about how this integration can help your brand grow.
Share