To help you better understand the new consumer journey and the important role of affiliate marketing, we've created the following infographic. It breaks down the new consumer journey into five critical points: Catalyst, Evaluation, Conversion, Post Conversion and the Loyalty Loop.
Advertiser/Agency
You sell or promote products and services and work with websites and creators, paying commissions for sales, leads or traffic.
Publisher/Creator
You’ve built an audience or following and want to earn commissions by promoting brands and products you believe in.
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