CJ Wins Global Excellence at the Performance Marketing Awards 2022
19 May, 2022
Alongside Dell, CJ has won the Global Excellence award at the Performance Marketing Awards (PMAs) 2022.
Additionally, CJ’s Raman Gill was crowned Industry Rising Star, while the network was highly commended in the lead generation category for their work with Acorn TV and AGM.
The Global Excellence award recognises exceptional performance in local markets around the world. In 2021, CJ and Dell doubled-down on the affiliate program’s growth in 10 key markets within EMEA and APAC: UK, France, Germany, Netherlands, Spain, Switzerland, Sweden, Singapore, Malaysia and India. Ultimately, CJ’s performance in these local markets drove growth far beyond targets.
Excellent utilisation of regional teams
“Great execution using a variety of communication marketing channels as well as good internal initiatives set up to record and optimise the campaign throughout,” explain the judges on why CJ earned the award. “Good onus on publishers to deliver and provide quarterly share of voice analysis, and excellent utilisation of regional teams.”
Now in its 16th year, the Performance Marketing Awards are geared to highlight excellence within the UK performance marketing industry. This year, the judging period in which award-winning work needed to be carried out in was from November 2020 to February 2022.
"I am incredibly proud of CJ's achievements at the 2022 Performance Marketing Awards, and especially so of our team, which Raman - our Industry Rising Star - is a shining example of!” says Linda O'Connell, Senior Vice President UK and Ireland at CJ. “The Global Excellence award is a recognition of CJ’s expertise in local markets, globally - there’s no one-size fits all for scaling performance in local markets, and CJ’s expertise and understanding of markets right around the world truly sets us apart.
Global, yet local
"As a business, we are committed to driving substantial growth for our clients. This has been made possible by enabling transparent affiliate customer journeys through collaboration with our partners globally – we have seen fantastic progress over the last few years, and we’ve got a lot more to come!
“Transparency plays a critical part in trust, and trust leads to strong, profitable partnerships. At CJ, we offer a full-service partnership management platform underpinned by performance data transparency for both advertisers and publishers. Because great data helps advertisers and publishers select partners, diversify offers, understand customers, and invest in growth. After all, when publishers understand where there’s opportunity to optimise their own efforts, there's increased potential to drive better outcomes for everyone.
“The teams at Dell, Acorn TV, AGM, and all the other great brands we work with at CJ collaborate with the network in harmony all around the world. It's this that allows us to push the boundaries in terms of results - something these awards lay testament to.”